Top 10 Newcomers FW12: Marie P

Marie Piovesan. Digital courtesy of Marilyn NY

French newcomer Marie Piovesan represents several interesting trends. This 25 year old former MOTW continues the breakthrough of the twenty-something model (see Saskia and Kati Nescher) signaling that more and more, clients understand the asset an intelligent girl with a life force brings to the clothes. Marie broke at the tail end of the SS12 season in Paris where she first hit the radar walking Miu Miu and YSL before nabbing a high visibility slot in the Celine SS12 campaign. That is another trend itself, namely a new found stability of bookings for the more distinct breakthrough models moving into their second season. New York saw Marie sweeping Marc Jacobs, Kors, Proenza, Altuzarra and Wang, even as her London FW 12 season logged bookings for Christopher Kane, Giles Deacon and Jonathan Saunders. With Interview magazine  (December 2011) already  on her editorial CV, expect Marie’s momentum to gain critical mass.

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