Cover of Fairy Tale magazine. Design by Vier5
Oh the perils of graphic design. We’re so overloaded with classic and apropriate imagery (that damned Arial font everywhere, the tasteful Brodovitch crop) that sometimes we feel like like M/M spelt the end of graphic design history. But there is clearly hope. Looking incredible for now is the work of Paris based graphic team Vier5 who are making punters blink twice with their loose yet elegant work. The fonts are adventurous, their use of space is novel and with clients like that eternal market leader, Colette giving Vier5 dibs on their in-house magazine it looks like the Zeroes are starting to evolve a unique design aesthetic. And not a second too soon!
