One Power

Sonja/1 Mgmt. Ph by Andreas Sjdodin
The business is still abuzz with news of Naomi Campbell surfacing at multi-media shop, 1 Mgmt but MDC will always be equally excited by the feat of grooming and guiding a complete unknown onto today’s crowded model market. Looking like a winner for the 1 team right this minute is newcomer Sonja, coming off the triple booking of Prada, Miu Miu, and Luella. With the options piling up fast for this one, we’ll be watching closely… In other 1 Manangement supermodel news, Eva Herzigova‘s swimwear line has been drawing rave reviews with powerhouses like Vogue’s Anna Wintour and Miuccia Prada dropping by the launch party during Paris Fashion Week. And the buyers are biting too as that ultra-influential Paris boutique Colette, scoops an exclusive on the line. And you thought model merchandising was dead!

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