Dior’s History Gets a Modern Remix at UBS House of Craft


Concept and photography by Brigitte Niedermair | Image courtesy of UBS

It’s been a busy few weeks for Dior. Back to back shows across the world, designer departures, and a full reset imminent with the forthcoming creative director, has created an energy of anticipation that the brand is no stranger to. In a rare showing and what could be consider the right timing, the complete vision of 80 years of Dior’s creative lineage has been captured in one landmark exhibition, UBS House of Craft x Dior. Curated by fashion stylist and editor, Carine Roitfeld and photographed by longtime Dior collaborator Brigitte Niedermair, the show reframes archival haute couture through an editorial lens, uniting the aesthetics of Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri, with a tribute to Kim Jones. From the radical silhouettes of the 2000s to Dior’s foundational tailoring, Roitfeld and Niedermair present a contemporary take on legacy dressing that takes you through a visual exploration of the French pillar. “We tried to make it of today—that was the idea,” Roitfeld explained while sitting down with Models.com. “A latex Galliano skirt with a Monsieur Dior jacket…it would be impossible before to mix, because the egos of the designer. Politically correct, that we are not.” In a rare gesture of trust, the French couture house granted full access to its expansive archives featuring a single look from each era. “All the houses of couture are not so welcoming,” Roitfeld noted. “But they opened everything.”


Concept and photography by Brigitte Niedermair | Image courtesy of UBS

Brought to life by UBS as part of its House of Craft initiative, the exhibition explores how tradition and innovation shape cultural legacy. As a wealth management leader dedicated to nurturing craftsmanship across disciplines, UBS underscores the parallels between artistic mastery and enduring value. In an exclusive preview moderated by SCAD FASH Museum of Fashion + Film’s Executive Director Alex Delotch Davis, the tone was set for an immersive weekend of planning, following with three days of panels featuring fashion’s key voices—among them Roitfeld, Niedermair, Derek Blasberg, Dior’s Olivier Bialobos and Horst Schüler, alongside Julia von Boehm, June Ambrose, and designer Danielle Frankel. Highlights include “From Curation to Creation” with Roitfeld and Niedermair, “The Craft of Couture” with Dior’s atelier, and “Couture as a Collectible” with Sotheby’s and vintage experts. With an ambitious merging of vision, archive, and leadership, UBS and Dior offer not just a celebration, but a reframing of couture’s current relevance, one that’s tactile, intellectual, and unapologetically forward. To attend the talks, register here and be sure to secure your ticket to visit the free event open from June 6th-8th at 28 Pine Street, New York, NY, 10005.


Concept and photography by Brigitte Niedermair | Image courtesy of UBS

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