We’re a little over a week into the new year, and the campaigns for the Spring season are already making waves. With the menswear season on the horizon, Louis Vuitton says the world is yours, Bottega rings in Chinese New Year, and Fendi is all smiles in these noteworthy campaigns that are on our radar this month.
Louis Vuitton Men’s S/S 25 Campaign
Louis Vuitton rolled out their S/S 25 campaign this week titled “Le Monde Est à Vous,” merging the fashion, cinema, and hip-hop worlds that Pharrell Williams so heavily influences. Photographed by Stef Mitchell, Vuitton returns to the show setting La Maison de l’UNESCO in Paris, with a heavy dosage of models from Top 50 joined by Jackson Wang (blink and you’ll miss him!), including Abas Abdirazaq, Cherif Douamba, Indiana Van’t Slot, Mamuor Majeng, Mathieu Simoneau, Mohamed Hassan and many more that serve as the global ambassadors of style. Cast by Establishment Casting, the Gabriel Moses’ directed clips capture the brand’s heritage focused on globally influenced silhouettes and a well-traveled perspective.
Fendi S/S 25 Campaign
With Kim Jones’ S/S 25 collection that was quite tonal in palette, the latest campaign for Fendi was refreshingly all smiles thanks to visuals shot by Steven Meisel. With a pink hue background that Maggie Prescott would love, Karolina Spakowski, Lina Zhang, and Mona Tougaard flaunt flowers, Fendi Peekaboos and Baguettes, all styled by Carlyne Cerf De Dudzeele. When compared to the usual withering gazes, could the smiles indicate we’re back to putting the fun back in fashion? Fingers crossed.
Prada Spring/Summer 2025 Campaign
Miuccia Prada and Raf Simons’ Prada also enlisted Steven Meisel for their seasonal campaign offerings. Focused on exploring the extension of identity and performance, actors Carey Mulligan and Mr.Babygirl himself Harris Dickinson take on different personas to embody what it means to “Act Like Prada.” Meisel glam go-tos, Pat McGrath and Guido Palau get wiggy with Carey while Harris reinterprets the menswear collection with playful panache, all art directed by Ferdinando Verderi.
Issey Miyake S/S 2025 Campaign
A visual palette cleanser, the latest Issey Miyake campaign shot by Jamie Hawkesworth is a lesson on how in the absence of color, the importance of form is profound. It’s hard to tell where Top Newcomer Betsy Gaghan ends and the garments begin with sculptural poses that highlight “The Beauty of Paper” and somewhat contradictory nature of Issey Miyake garments – intimidatingly rigid yet flowing. With a brief glimpse into the Miyake work-stations, the campaign champions creative director Satoshi Kondo’s vision who for half a decade has pushed the Japanese heritage brand to new heights, welcoming into the fold a whole new range of consumers in search of intriguing minimalism.
Bottega Veneta Lunar New Year 2025 Campaign
If you love fireworks, Bottega Veneta has plenty for the Chinese New Year featuring Matthieu Blazy’s last designs for the house. Captured during a Liuyang twilight by photographer Wing Shya (Liuyang is where the pyrotechnics are a speciality), the campaign features Bottega ambassadors Tony Yang, and Shu Qi who join acclaimed actor Fan Wei and newbie models Jinru Jiang, Xiuli Jiang, Ruoming Chen, Tingwei Huang and more. While red is a lucky color in China and featured heavily throughout the visuals, for the Year of the Snake the intrecciato woven Tosca bag is reimagined in an alluring green that cheekily has a red tab, mimicking a snake’s tongue.
