Emanuele Farneti Exits, LVMH’s Majority Stake in Off-White and more of the news you missed

Emanuele Farneti Exits EIC Role at Vogue Italia
After less than four years, Vogue Italia and L’Uomo Vogue editor-in-chief Emanuele Farneti announced Thursday afternoon that he will be stepping down from his position after the September issue’s release, in a consolidating restructuring plan that has seen Vogue’s top editors from Spain, Italy, France, Germany, Japan, and India all removed. The editor previously helped launch in 1999 and then lead GQ Italy in 2015 as editor in chief before joining the Italian Vogue edition in 2017, succeeding the late Franca Sozzani’s legacy.

Conde Nast has promoted British Vogue EIC Edward Enninful as European Editorial Director where he will oversee all of the owned and operated European Vogue titles, including Vogue Italia, and Vogue Taiwan’s Leslie Sun will oversee India and Asia, with exceptions for Condé Nast’s joint venture and licensee partners. There is no expected replacement for all these editor-in-chief positions and there’s more to come with EIC Mitsuko Watanabe of Vogue Japan leaving within the year. The jury’s out on if these efforts of consolidation will be able to translate to different global perspectives but meanwhile at Vogue China Margaret Zhang’s editorial team is taking shape as she hired a new fashion director Audrey Hu. [WWD]

LVMH Buys Majority Stake in Off-White
Luxury conglomerate LVMH has bought 60% majority stake in Milan-based, Farfetch-owned Off-White expanding its partnership with Virgil Abloh beyond fashion with Abloh working across the group’s luxury categories, which include spirits and hospitality. Italian holding company New Guards Group will stay on as the licensee for the brand and Abloh who has already had viral collaborations with Nike, Rimowa, Evian, and Ikea
In a statement shared with WWD chairman and chief executive officer of LVMH, Bernard Arnault said, “We look forward to supporting Virgil and the team both in driving the growth of Off-White and in working together with Virgil to bring his unique sensibility to a broader range of luxury categories.”

Vetements Does Not Buy A Vowel With New Line, Vtmnts
Zurich-based Vetements has launched a new brand called Vtmnts with a small, petite collection of 100 looks. “The number of looks is symbolically chosen to show our 100% commitment to the fashion industry,” the brand said on Vogue Runway. The new line resides under the Vetements Cinematic Universe and founder and creative director of Vtmnts, Guram Gvasalia (brother of Demna) has forgone a logo in favor of barcodes and says you spell it out: V-T-M-N-T-S. [WWD]

Violette Serrat Is The New Creative Director of Guerlain
French makeup artist Violette Serrat will be succeeding Olivier Echaudemaison as the new creative director of perfume and cosmetics brand, Guerlain. Serrat will work on her own brand, Violette_FR alongside being the creative director at Guerlain. The makeup artist said, “It’s like the history of our country. [Guerlain is] really deep in the roots of my story,” she told the publication. “I grew up [in Paris] looking at this brand. The women around me — everybody had some products from Guerlain. So I thought: ‘When I grow up, I’ll use these products, too.” [Fashionista]

Toni Garrn Welcomes First Child
Toni Garrn gave birth to her first child on Monday with her husband and “Magic Mike” actor, Alex Pettyfer by her side. The German model and actor said, “The most magical experience of my life brought Luca Malaika into our world last week. She immediately stole our hearts forever.” The couple was married last October in Garrn’s hometown of Hamburg and revealed their pregnancy news for Vogue Germany this past March.

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