IMG F/W 10 Show Package
If you’re the market leader …the defining force so to speak… how do you manage to stay on top? That is the challenge IMG faces every show season and it chooses to answer that challenge by investing in the principle of quality control to the nth degree. Quality control on the model selection and severe quality control on the imaging of the board are clearly displayed in this FW 10 package. Designed and illustrated by Jo Ratcliffe, this season’s box adds a flourish of expressive illustration on top of the classic matte black packaging . But what lies inside the box is the real revelation and though you can very well expect to see the IMG stars like Lara, Sasha, Freja and Heidi in the highest catwalk rotation brace yourself to thoroughly investigate the New face offerings this season
Without fail, every season that New Faces board at IMG delivers a sensation and of the current grouping (already highlighted by Jak and Frida) emerging forces like Barbara di Creddo, Indimaria, Tilda, Nina, Cordelia and Daria Z are going to be closely watched for those Calvin/Prada-MiuMiu/Balenciaga/Givenchy exclusives. Those girls are in a position that bodes well because whereas sustained success often triggers complacency at some companies at IMG there is no clearly room for mediocrity. Ambition is relentless and the market leader shows no sign of relinquishing their standards this season.