In the world of publicity, generating buzz is key to brands desiring to stand out from countless rest. Publicist Lucien Pagès with his eponymous PR agency, has lent a new definition to the world of fashion PR, becoming the connective tissue linking the new era of the Paris fashion industry with the rest of the globe. His name has grown to be synonymous with the cream of the crop in luxury fashion, with a souped up client roster that includes the likes of Sacai, Schiaparelli, y/Project, Jacquemus, Paco Rabanne, Coperni, Courrèges, Loewe and Helmut Lang. Yet, his reputation exceeds his impressive clientele as one of the most personable people in the industry, nurturing and refining the voices of fashion brands before they make their mark on the global stage.

Pagès’ agency represents more than the mere connection of brands and media; it is a testament to his innate understanding of fashion’s nuanced dialect and his keen perception of the industry’s ebbs and flows. Without any previous formal PR experience, his kaleidoscopic brand activations, key red carpet positioning, and buzz worthy runway moments, have birthed an acute sensitivity towards individual brand identity and a unique approach to storytelling. This coupled with his personal charm and Parisian charisma, have rendered Pagès and his full team in New York and Paris as not just publicists, but as custodians of the narratives that are leading the conversation in fashion. Models.com spoke to Pagès about his start, mastering the subtle art of communication, and being a quiet force redefining the PR game.