Paparazzi Model Management was founded in 1983 by founder, Laila Snellman. Being the first model agency in Finland, it helped bring professionalism to the local fashion industry by introducing foreign talent to its Finnish clients as well as systematically sending its best talent to various fashion capitals all over the world. For more than four decades Paparazzi has strived to always remain contemporary in the ever-changing fashion business. From the age of 80’s supermodels, 90’s heroin chic grunge scene, to the internet world of growing diversity in races and genders and looking forward to many more fascinating trends to come.