Founded in the Fall of 2022, General Management is a boutique agency at the forefront of redefining model representation globally. We are on a mission to take modeling back to basics, embracing the timeless luxury and fantasy that define the industry.

Based in New York, we represent successful talent worldwide. Quickly being recognized as a top independent modeling agency, we are committed to shaping sustainable careers beyond traditional modeling. Our models are inspiring individuals and ambassadors. General Management provides personalized services in branding and advertising, supporting a diverse range of talent across fashion, music, sports and entertainment.