"Paras" comes from Indonesian word, meaning hot stone on the top of volcano. It symbolizes the burning passion of company with the leading position in the fashion industry.
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In 2002, Paras Talent Management was established in Shanghai, a fashion talents developing management company both for domestic market and global market. In 2010, Beijing branch was established. Paras is made up of leading developing team, production implementing team and booker team. More than hundreds models joined Paras through years. Focusing on branding Chinese models, building the suitable criterion for model selection, discovering the models’ potentials, Paras customizes only elite career plans for our models. Based on our professional operation, we successfully promoted many models both domestically and gloabally. Examples extend, such as Ai Li, Jie Wei, Emma Pei, Lili Ji, Grace Gao, Sissi Hou, Lily He, Ruoyang He, Xiaoyin Wang, Lee L and John Lyu etc. .
Paras models attended the “Chinese New Year” fashion show with China Fashion Designer Association in Louvre Paris in 2003. And it stirred and shocked the market in the Europe. Paras holds the first nationwide "Miss Shanghai Pageant," "Men’s Uno- Global Chinese Male Model Competition," and "Shanghai International Model Contest" etc. Paras's position as an Asia's leading role in organizing modeling contests and developing models' careers has become recognized and undeniable.