Clients set the bar for today's models and it's their choices that create coveted girls. From the daily call sheets of top photographers (Meisel, Inez & Vinoodh, Mert & Marcus) to the steady bookings of editorial giants (Vogue, V, i-D, W) and powerhouse brands (Balenciaga, Prada, Vuitton, Calvin Klein) can be culled a clear message about who are the most wanted models of the moment.
In an increasingly competitive market, flooded with hundreds of "cool editorial girls", it's the campaigns and contracts that are the final index of how crucial a model is at any given moment. The models of the Top 50 have risen through the ranks and impressed designers, casting directors, photographers and more. Their combination of prestigious covers, choice campaign bookings and consistent blue-chip editorials sets them apart from their competitors. These beauties have proven themselves and as a result they've become stars.