It arrives in a matte black shopping bag with a triangular insert for handles that someone should patent. You pull a glossy black envelope out within which lies Wilhelmina’s SS 10 show package. The envelope unpeels to reveal  the shock of a perfect glass box, mirrored at every aspect, flawlessy constructed at all angles.  Within that you find the 21 cards that represent Wilhelmina’s new guard and the design motif of glass and glass shattered is continued collage style by Art Director Fuji Ruiz who is to be congratulated for the cleverness of his concept. These girls, all new to the market represent the agency’s bold bid to establish a stronghold in New York’s women’s market. Led by the very strong proposal that is Mallory, Bruna, Keke, and Ana, do not be surprised if this is the season that the Wilhelmina women’s board finds key niches in the directional shows like Marc Jacobs and Calvin Klein. More importantly every casting director has just been sent a clear message that Wilhelmina means to shatter all your pre-conceptions.

Wilhelmina New York SS/10 Show Package

 
alexa
alexa
alexa
alexa
ana
ana
ana
ana

 
anais
anais
anais
anais
angela
angela
angela
angela
 
blenda
blenda
blenda
blenda
bruna
bruna
bruna
bruna
 
carrie
carrie
carrie
carrie
eli
eli
eli
eli
 
eva
eva
eva
eva
flynn
flynn
flynn
flynn
 
heidi
heidi
heidi
heidi
ify
ify
ify
ify
 
keeley
keeley
keeley
keeley
keke
keke
keke
keke
 
kim
kim
kim
kim
madelaine
madelaine
madelaine
madelaine
 
mallory
mallory
mallory
mallory
mick
mick
mick
mick
 
milena
milena
milena
milena
rayna
rayna
rayna
rayna
 
wangxiao
wangxiao
wangxiao
wangxiao
z-backcover
Back cover
z-backcover
back cover
 
z-cover
Cover
 

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