Supreme Management F/W 10 Women Show Package

Romantic…soft….elegiac. Who would ever think that this body of adjectives would be used to describe a Supreme show package. But that is the great quality that makes this agency so dynamic as a creative force in the modeling industry. What Supreme will express for a given season is never a predictable proposition. Harkening back to that breakthrough “Morocco” show package with its theatrical tableaux and its stylized packaging, Supreme Fall/Winter 2010 showcases coveted models like Tao, Rose, Ranya, Hanne and Iris with clean yet stark faces striking Pina Bausch like poses and throwing shadows onto a painted forest. That performative element on the part of the models is the deep value of this package. A Supreme girl is marked by her training and development at that agency to stride onto any set, any directional runway as a true member of the cult of fashion and the passion of that shows in these pictures. Newcomers like Amanda, Veranika, Maddie, Reina and Antonella are presented as a part of an honest and exacting aesthetic and this is the element of show-packaging that the copycats have never been able to master.  Conceptualizing an idea is one thing but executing it with the rigorous detail of lighting, make-up, composition and styling is what moves the imagery from commercial product to aesthetic expression.  Over the years Paul Rowland’s evolution as a photographer has been sure-handed but it is moving this season to see that personal passion and emotion dedicated to swaddling the girls in a soft box of beauty. Previous show packages have packed a relentless visual punch… this one is a soft caress and ironically reveals Rowland’s very private, very quiet kind of love and tenderness for all his models.

 
Addison
Addison
Addison
Addison
Addison
Addison

 
Alana
Alana
Alana
Alana
Alana
Alana
 
Alyona
Alyona
Alyona
Alyona
Alyona
Alyona
 
Amanda
Amanda
Amanda
Amanda
Amanda
Amanda
 
Antonella
Antonella
Antonella
Antonella
Antonella
Antonella
 
Behati
Behati
Behati
Behati
Behati
Behati
 
Daiane
Daiane
Daiane
Daiane
Daiane
Daiane
 
Daniela
Daniela
Daniela
Daniela
Daniela
Daniela
 
Hanne
Hanne
Hanne
Hanne
Hanne
Hanne
 
Iris
Iris
Iris
Iris
Iris
Iris
 
Karolin
Karolin
Karolin
Karolin
Karolin
Karolin
 
Katharina
Katharina
Katharina
Katharina
Katharina
Katharina
 
Maddie
Maddie
Maddie
Maddie
Maddie
Maddie
 
Rachel
Rachel
Rachel
Rachel
Rachel
Rachel
 
Ranya
Ranya
Ranya
Ranya
Ranya
Ranya
 
Reina
Reina
Reina
Reina
Reina
Reina
 
Rose
Rose
Rose
Rose
Rose
Rose
 
Tao
Tao
Tao
Tao
Tao
Tao
 
Ty
Ty
Ty
Ty
Ty
Ty
 
Ursula
Ursula
Ursula
Ursula
Ursula
Ursula
 
Veranika
Veranika
Veranika
Veranika
Veranika
Veranika
 
Z-Credits6
Credits
 

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