The Editor: Now here's a risky enterprise. Tasha in Snow White and The Seven Dwarves. Ann Catherine in Alice and The Looking Glass. Mert n Marcus presents Louis Vuitton as espoused via fairy tales. Such a twee concept should have fallen flat on its face. But it didn't and it testifies to the dexterity and wit of Mert n Marcus' vision that the campaign worked. The whimsy of the Julie Verhoven appliques on the Vuitton bags find a perfect expression in these visuals. But though it's romantic and whimsical, it still retains the cool girl edge that Marc instills in Vuitton. This totally deserves a niche in the Top Three.
The Art Director: Vuitton is great, but it drives me nuts. Do you get this feeling like there's the old tug of war between Marc and The Suits isn't over. One season it's all Demarchelier and Product the size of skyscrapers. Which I'm sure is what makes the money. The next season it's Mert n Marcus being all hip and ironic. At least this year there's a happy medium. It's too cool for school but at least there's a clear sell on the product. Good for them!
The Shop A Holic: Does Louis Vuitton even need ads? Please!
The Agent: Great choices all around, in set design, in casting, in using the soft focus photography. This ad proves that M& M have amazing versatility. They can give it to you hard and they can give it to you soft. Man, I wonder how much they're earning per year now. Plus they have Lancome....Wow! Why haven't W, Bazaar or Vogue put them under contract yet? Politically speaking they are obviously the most influential new photographers on the block!