Photographer: Steven Meisel
Starring: Sharon/Clear + Multiples

The Art Director: Oooooh. Look! Butts and boobs. Shocking. Outrageous. Scandalous! Whatever! This is so vulgar and "trying-too-hard" . But then again it's Versace which is always good when it's vulgar and in your face. It's too much in my face but I can't pretend that it doesn't grab my attention.
The Shop A Holic: Sexy. Makes me wanna take off all my clothes and just not care. Hope they're wearing sunscreen! Did they really shoot this in LA? Wow! What I wouldn't give to be on the beach that day! I love the prints! Versace is all about prints!
The Editor: Love her or loathe her, the consumer will never leave her because Donatella IS them. A consumate consumer, the medusa mother of all consumers. In a season marked by fear and the primary interest in safety, Versace and Steven saunters off to a nude beach with a bevy of beauties and fiddle away! I adore that. That is such a purely honest fashion reaction! It is quintessentially Versace to go to Capri or Porto Fino or Punta dell Este when it seemed as if the world was ending! So adolescent. And aren't we all in a state of arrested development to be doing fashion for a living? To react with such an aggressive sexuality! Astonishing! This is what a brand needs to live today. The honest and active emotional valences of the brand leader. A belief system that is coming from an individual, not a committee. I really admire her guts!
The Agent: Take THAT, Mario Testino. Or actually Bruce Weber. Who already shot all of this for that Rio book of his from back in the 80's, except he shot it in black and white and also took a lot of the action indoors. But it's a clever reference. And going Technicolor is what makes it Versace. I've never noticed what a great eye Steven had for color before. It's a great ad.