The ShopA Holic: A good collection with some good dresses. The zippered stuff won't last but the sunglasses were great!
The Photo Rep: I hated these pictures the first time I saw them. After all the on set drama, all the suspense, all the anticipation, this is what we got? Three beat up looking models against a hotel room wall. They flew to LA for that! Whatever. But then something funny happened.. They really grew on me. Especially the belt shot with the potbelly. I thought Ok Love Terry or hate Terry, he's certainly got the courage of his convictions.
The Editor: You know I had very similar sentiments. By the time the campaign broke it did feel thoroughly anti-climactic. But the fascination that Richardson clearly had with Vojnovic personalized the images in a way that gave it sub-text. Ultimately I think the images succeeded because the emotion was there. A feeling of being very young, very rich, of living very fast and of spending all your money even faster. On Gucci. Crass images yes. But it was a crass time.
The Ad Exec: I thought it was a bad ad for the brand. In an editorial you can go in this kinda dirty direction. But in a campaign I think even when you're trying to be innovative, you still should keep the heart of your brand. I liked Testino's Glossly Gucci a lot more. I don't love a dirty Gucci. I guess it was supposed to be a rock star ad but I think you should always still feel rich even if you're going to dirty about it. I just didn't get rich from this. Maybe I'm old but Gucci is all about looking rich. Obviously rich.