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What's the feeling we're feeling right now? What is that crackling new imperative as winter's monochrome chic gives way to the shimmer of summer? We're feeling this new pulse rumbling on the streets and in the subways of New York and its saying. "Lets be wild, lets be insouciant, let's be young. " We're anonymous so lets work that. We don't have to be well behaved. We don't have to be restrained, or simple or minimal anymore. But to express this jagged frisson we'll need a unique girl. A girl on the brink of fashion stardom. and we have to give her genius hair: trend setting hair and we have to do a face that is memorable and definitive. That's the imperative.
 
Mid-afternoon: a disappointingly droll Spring day, the phone chimes and its that young Elite model fresh from her London assignments calling up for a bit of dancing and dining. We haven't rendez-voused in months so I invite her to drop by NYW. Coincidentally a TV crew France 2, is haunting the premises doing a profile on Metalab, the company that sponsors NYW. At the tail end of the shoot the breathtakingly beautiful Hermine ambles in on impossibly long legs, wearing The Off Duty Model Uniform : skin tight black pants, a sexy leather blouse and the requisite Prada clutch. The camera crew drifts in from the main loft and immediately all focus shifts onto Ms Wilson who is reluctant to be filmed in what she calls her "raw moment ". The crew will not be dissuaded and so for the rest of the evening we are trailed through Metalab. It becomes clear to NYW publisher Stephan Moskovic that Ms Wilson is The New Visual we had been seeking. During the inadvertent interview session, she emits a diva-esque self-possession, flirting and teasing the men arrayed around her like so many helpless sycophants.
"It wasn't my idea to do this modeling thing", she later confesses in her lilting Trinidadian accent." I came to America to go to school. I was going to Howard University and this guy in Washington was like, you really should model. He sent me over to this small agency and then I was like, money for standing around. I could do this. So when Elite came about I figured well---I've got nothing to lose. So I went with it " Like all young models, she is prone to talking shop, impatient to be clocking more work.
Having worked the last Paris collections, having nailed a one-pager in June's Bazaar, having just shot the new Sak's catalogue where her companion model was Nadja Auermann. it was clear she was on the starting ramps of what could be a shimmering career. The next day she had an Amica shoot with Hiro and the following week she'll be off to Miami to play centerpiece in the new multi-million dollar Lucasaid spot for British telly. Out of curiosity I start flicking through her book. It was rich with beautiful images but they were heavy and dark and murky. Dark lipstick, dark eyes, heavy attitude, quite in contrast to the spirited and mischievous woman sitting with us. A thought formed itself: wouldn't it be interesting to construct a temporary identity for Hermine. She could give us that frission of Up! Summer! Bliss! This was of course, easier said than done . How do you transform adjectives into images? , How will concepts be made concrete? And that's where the right photographer comes in.
WS. - We need to be brutally modern-yo ! . We need to provide evidence of life as lived now. We must fashion documentaries but Jayson, we can't be droll. I'd rather shoot myself full of Drain-O than ever do a droll visual.Word!
JK. - Please don't do that...sometimes this fashion thing....y'know... I mean is it worth it... is that world even relevant anymore? I mean what has more impact a fashion page or a music video? Have you seen Hype William's new video for R. Kelly?