Working all the harder is what Meier seems to enjoy with much success. He regularly captures his vision with the five computers that fill their own room in his NYC studio. After shooting in the adjacent studio, Meier reproduces the images onto the computer screen via a drum scanner and then plays with reality. "With a computer it's fun to see how far you can go in terms of aesthetics. It's a great learning process, discovering how you can change faces, like the old painters, who could paint the eyes a little bigger, add various colors to the skin. Now today we can do the same with eyebrows, eyes, hair, in the end the changes are so realistic that you think it really is like this. People then raise the question that this is not reality anymore, and that they feel cheated. But photography has always been the art of cheating. What makes the difference between a good and bad photographer is that the good photographer is a better cheater. No one wants to see reality. They are totally unhappy if you show reality."

As for the future of fashion photography, Meier believes that "photographs will become more like illustrations than photographs. Photography will be communicating more of an idea than showing reality." And what about all those photographers less inclined to dive into the world of microchips? "If photographers are not going to use the new technology, they must have something else to tell. If they have nothing else to tell, then they will be left out. For example, if you are Helmut Newton, why should you use a computer?" You need a vision and to know how to realize this vision. It can be traditional or with a computer. A computer can help you at the moment to realize a vision, but two years from now it won't be an advantage to have the technology, as it will be even more common. It's the concept, ideas and way of thinking which makes the photograph, not the technology. The accessibility of the technology makes you want to try out different things and break new ground. Do things once and go on to do something new."