You can be all about the art but you can be all about the commerce, too. The Money List rankings consist of models about their business, racking up as many commercial clients as they can. Who are the power clients? In the men’s market, what counts are brands like fragrance powerhouses like Prada, Jean Paul Gaultier, Calvin Klein, Ralph Lauren, and Versace, as well as contracts and endorsement deals that have long term payouts. Even the case of clothing companies (like Zara and COS) is considered if they’re willing to pay a model a high-figure sum.
The List is Split into 2 Categories:
Contract Guys: It’s all about longevity, for these models that have dominated the industry gathering luxury, beauty, and commercial clients combined. These models are earning high figures from their contracts and partnerships with fragrance and skincare clients like Prada, Giorgio Armani, Versace, Dolce Gabbana, Jean Paul Gaultier and more. To simply put it, they are faces you see from billboards to social feeds.
High Earners: These models are the high earners of their generation, with high profile money clients like Hugo Boss, Ralph Lauren, Michael Kors, H&M, Zara, and much more. Models in this section repeatedly book an extensive amount of lookbooks and campaigns from luxury, fragrance, and commercial clients combined.