Directing content across fashion, music videos, short films and TV commercials, her approach is to create bold, attitude heavy pieces of work. Creating both TV Commercials and Stills Campaigns for brands such as Rimmel, Bourjois, Chanel, Batiste and Agent Provocateur, she brings an edgy and provocative flair to her work – as well as getting gutsy performances from artists including Rita Ora and Dua Lipa.