Sarajane Hoare born into a family of artists (the painters Gerald Anthony Hoare and Elizabeth Jane Lloyd), Sarajane Hoare began her long and storied career alongside luminaries Patrick Demarchelier, Steven Meisel, Mario Testino and, the late Herb Ritts, her work explored the elements of chic restraint and a modern, seductive woman, she pushed the boundaries of image making and always considered the story as a whole which stayed on the side of a true Fashion Editor as opposed to a stylist.
Sarajane first became a prop stylist for still life photographer, Roger Phillips while writing about fashion for the Observer, she started off her styling career by working with Mario Testino doing their first ever shoots and was soon called on by British Vogue to act as Fashion Director, a position she held for six years.After a subsequent move to Harper’s Bazaar and a year as Fashion Director at Glamour magazine, Sarajane began her residency at Vanity Fair in 2000 as Contributing Editor, which she held until 2011. In 2000, Sarajane published a book of her work and experiences titled ‘Talking Fashion’, and a corresponding retrospective of her work was hosted at The Metropolitan Pavilion in New York and The Karl Lagerfeld Gallery Paris.
Sarajane has always been a champion of young talent, being one of the first editors to commission, Craig McDean, David Sims, Terry Richardson, and Carter Smith and she continues supporting new and visionary artists such as Michal Pudelka and Christian MacDonald.
Sarajane’s work has also involved being a pivotal Consultant for brands such as Stuart Weitzman, Furla, Ralph Lauren, Vera Wang and Juicy Couture advising on creative direction, design and suggesting talent for campaigns from photographer to spokesmodels.
She has styled iconic campaigns and runway shows for Versace, Valentino, Burberry, Estee Lauder, Gap, Lancôme, David Yurman, and Carolina Herrera.
Photographers include Steven Meisel, Terry Richardson, Craig McDean, David Sims...