Samuli Karala


Based In

  • Berlin


More moments of coincidence. More accidental frames in between. More vulnerability.

These are some of the elements portrait and fashion photographer Samuli Karala (b. 1977) is continuously looking for in his work: characteristics that make a person unique, and in that uniqueness, human.

”It’s never about the jewelry. It’s always about the wearer of it,” he says.

An intuitive portaiture artist, Karala is known for his career in fashion and beyond. His work has been seen in various publications, such as South China Morning Post, InStyle, Muse, Elle, Emirates Woman, l’Officiel, Schön, The Client and Raymond
to mention a few.

Whether the photographed person is a Head of State like the president of the Republic of Finland Sauli Niinistö, or a phenomenal R&B artist like Kelly Rowland, Karala is always interested in capturing the person behind the appearance.

”The photographed is suddenly free of such things as the title and status she or he is known for in the world outside the studio. In every image, there is a chance to capture something essential of the very core of the person.”

Commercials and advertorials, he has been creating for clients such as WWF, Bvlgari, Magnum (Unilever), Audi, Chanel, Gucci, Louis Vuitton, Fazer, Unibet, Nokia, LIDL, Warner Music, Universal Music, Finnair / Finavia, Telia and AXE.


Edna Rocha Zvang for Chanel on ELLE Midd...
Various Editorials (Advertorial)
published: April 2018
Illicit Intrigues
SCMP Style (South China Morning Post Style Magazine) (Editorial)
published: October 2017
IQ Beaute May 2016 Cover
Various Covers (Magazine Cover)
published: May 2016
Through The Looking Glass
SCMP Style (South China Morning Post Style Magazine) (Editorial)
published: October 2015
Bon Viveur
L'Officiel Hellas (Editorial)
published: May 2015
Life is a cabaret
SCMP Style (South China Morning Post Style Magazine) (Editorial)
published: March 2015
All That Glitters...
SCMP Style (South China Morning Post Style Magazine) (Editorial)
published: January 2015
Lost In The Desert
L'Officiel Hellas (Editorial)
season: Fall/Winter 2014
Saint Charles
CLIENT Magazine (Editorial)
season: Fall/Winter 2014
Walk In Dubai
L'Officiel Ukraine (Editorial)
published: August 2014

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