More moments of coincidence. More accidental frames in between. More vulnerability.
These are some of the elements portrait and fashion photographer Samuli Karala (b. 1977) is continuously looking for in his work: characteristics that make a person unique, and in that uniqueness, human.
”It’s never about the jewelry. It’s always about the wearer of it,” he says.
An intuitive portaiture artist, Karala is known for his career in fashion and beyond. His work has been seen in various publications, such as South China Morning Post, InStyle, Muse, Elle, Emirates Woman, l’Officiel, Schön, The Client and Raymond
to mention a few.
Whether the photographed person is a Head of State like the president of the Republic of Finland Sauli Niinistö, or a phenomenal R&B artist like Kelly Rowland, Karala is always interested in capturing the person behind the appearance.
”The photographed is suddenly free of such things as the title and status she or he is known for in the world outside the studio. In every image, there is a chance to capture something essential of the very core of the person.”
Commercials and advertorials, he has been creating for clients such as WWF, Bvlgari, Magnum (Unilever), Audi, Chanel, Gucci, Louis Vuitton, Fazer, Unibet, Nokia, LIDL, Warner Music, Universal Music, Finnair / Finavia, Telia and AXE.