Reto Schmid

Artist Management


Swiss Photographer Reto Schmid shares his time between Paris and Zurich. Shooting for independent and established publications alike, Reto makes crisp, playful photo essays that have caught the attention of major brands such as Gucci, Kenzo, Louis Vuitton, Stella McCartney, Off-White, Courrèges, Adidas or Jimmy Choo.

Described as ‘a photographer with an eye for subtle hilarity’, Reto is a graduate of Switzerland’s ECAL. His highly-polished style and distinct humour stem from his photographic skill and cross-disciplinary approach. “I’m often trying to introduce elements that you wouldn’t expect in a fashion shoot. To push the boundaries of fashion imagery and take inspiration from all sorts of contexts", he has said about his process.
Reto has shot for magazines such as Dazed, Another Magazine, POP Magazine, Buffalo Zine, Noon, Man About Town, Numero Homme Berlin, GQ China, Interview Germany, Vogue Ukraine, T Magazine China, and M Le Magazine du Monde.


Tomorrow is the question
Fantastic Man (Editorial)
published: October 2020
Double Mixte
CR Fashion Book (Editorial)
published: October 2020
Ottolinger S/S 21
Ottolinger (Lookbook/Catalog)
published: 10/01/2020
Ottolinger F/W 20
Ottolinger (Advertising)
published: September 2020
Versace S20 Swimwear Capsule Collection
Versace (Advertising)
published: August 2020
Versace PreFall 20 Campaign
Versace (Advertising)
published: August 2020
Vanity Fair France (Editorial)
published: February 2020
Uterque S/S 20
Uterqüe (Advertising)
published: February 2020
director: Eddie Whelan
Shrimps F/W 20
Shrimps (Lookbook/Catalog)
published: January 2020
Cyber Punk 2020
V Magazine (Editorial)
published: January 2020

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