Massimiliano Giornetti’s career in the fashion industry began in Rome where he worked for a year with designer Anton Giulio Grande on the development of the Ready To Wear and Haute Couture collections; he later worked as a designer for a knitwear company specializing in cashmere. Giornetti began working in the Men’s Division at Salvatore Ferragamo in July 2000, becoming Creative Director in 2004. In January 2010 he began designing the Women’s Ready to Wear collection, and after a few months he was appointed Creative Director for the entire Ferragamo label, marking Giornetti as Ferragamo’s first ever Creative Director. In 2013, Salvatore Ferragamo was the title sponsor of the inaugural evening of the Wallis Annenberg Center for the Performing Arts in Beverly Hills, California, where Giornetti presented the Salvatore Ferragamo Spring/Summer 2014 collection with an exclusive capsule collection of evening gowns designed especially for the occasion and inspired by the brand’s founding in Hollywood almost 100 years ago. Departed Ferragamo in March 2016.