Luca Finotti, was born in Pavia on the 25th of May in
1986. Although to the general public Luca Finotti is
known as a director, a fashion artist and a fashion
photographer, he is not: Luca Finotti is a communicator.
After studying economics at Bocconi University in Milan
followed by a Master in marketing, he graduated a
directing course in New York at the prestigious New
York Film Academy at the young age of 23. In October
2006, after only two months of university, Luca’s work
was published online on social networks, which was
then immediately noticed by Italian fashion houses who
proudly called the young talent to direct their fashion
film launching Luca Finotti’s career internationally.
The creative process of Luca Finotti always starts from
the word “IDEA”; each project is an attempt to
communicate this idea, in other words, a message. Luca
Finotti is recognised by the public for his ability to make
every project a visible and shareable online experience.
The success of Luca Finotti’s work lies in the ability to
communicate with his audience and enabling them to
access the message that his client had commissioned.
He can rely on a wide and solid network on contacts,
allowing him to easily turn every project into a winning
In 2015 the prestigious American business magazine
Forbes published an article with the following headline:
“The Film Director Behind Fashion’s Viral Videos: Luca
Finotti”. This brought the attention of the mainstream
media on the work of the young Italian talent.
Thanks to Forbes analysis on fashion medias and the
role of Luca Finotti in worldwide online communication,
the prestigious talent agency William Morris Endeavor
Entertainment – WMEE (or William Morris Endeavor
Entertainment) called him in Los Angeles to work on his
first feature weblog “Hollywood”.