Luca Finotti

Other credits: Photographer, Creative Director, Art Director

Based In

  • Milan


Nationality: Italy
Named by Forbes Magazine: “The Film Director Behind Fashion’s Viral Videos”, Luca Finotti is an Italian creative and film director who has directed fashion films for Nike, Versace, Giorgio Armani, Dolce & Gabbana, Tommy Hilfiger, Givenchy by Riccardo Tisci, Moschino, Jeremy Scott, Adidas, River Island, Tod’s, Cover Girl, Rimmer London Look, MSGM and Pitti to name a few. He also collaborated with international magazines including Vogue Italy, Vogue China, Vogue Russia, Dazed & Confused, i-D Magazine and Hercules Magazine.

Having a graduation in Marketing and Economy at the renowned Luigi Bocconi University in Milan and studying cinema at the New York Film Academy gave Luca all the skills to be a successful artistic and viral film director by combining powerful moving images and the development of Social Media. His creations always starts from an idea that then is developed based on trend research to guarantee the worldwide virality of every film & campaign and to make every project a visible and shareable online experience in the millennial era.

His portfolio is full of national and international stars including Lady Gaga, Jeremy Scott, Janelle Monae, Gigi Hadid, Monica Bellucci, Rita Ora, Sofia Vergara, Sita Abellan, CL, Stephen Dorff, Karlie Kloss, Marco Mengoni, Amanda Lepore, Bianca Balti, Simone Nobili and Simon Nessman. In his early career, he has met figures like Arianne Phillips, Michelangelo di Battista, Nicola Formichetti, Anna Dello Russo, Mariano Vivanco, Sara Maino, Paolo Zagoreo and Giovanni Dario Laudicina.

His recent project #WeBelieveInThePowerOfLove for Nike was screened and awarded in more than 25 Film Festival awards across the globe including the Ciclope, Aesthetica, CineMoi, Venice, Copenhagen, Canadian and Berlin Fashion Film Festivals.


Versace Watches Fall 2018
Versace (Advertising)
published: November 2018
photographer: Luca Finotti
Hugo Boss Made In Germany Capsule Collec...
Hugo Boss (Advertising)
season: Fall/Winter 2018
photographer: Jan Lehner
Golden Goose Deluxe Brand F/W 18
Various Campaigns (Advertising)
season: Fall/Winter 2018
credits: Creative Director, Director
Versace Sunglasses Summer 2018
Versace (Advertising)
published: August 2018
photographer: Luca Finotti
Versace Valentine 2018
Versace (Advertising)
published: February 2018
Versace Manifesto Fall 2017
Versace (Advertising)
season: Fall/Winter 2017
credits: Art Director, Director
photographer: Edwin S Freyer
Virtual Versace
Versace (Other)
published: July 2017
Tommy Hilfiger x Gigi Hadid
Tommy Hilfiger (Other)
season: Spring/Summer 2017
#WeBelieveInThePowerOfLove // Nike // R....
Nike (Advertising)
published: February 2017
photographer: Mauro Fiorito
Pitti Immagine 2015 Campaign
Various Campaigns (Advertising)
published: 04/28/2015

Luca Finotti in the news:

Models.com: MDX
Models.com: Daily Feed

Official web site:


Web and social links