Kent Andreasen is based in Cape Town, South Africa. His three years of studying cinematography allowed him the necessary tools to understand both the technicalities of constructing an image and the social aspect of being able to relate to the subject in a personal way. Cinematic process has played a big role in his approach to making images.

Kent is currently in search of imagery he feels is relevant within the context of Southern Africa. Due to the complexities of Africa’s social climate, he is hoping that this series will provide some insight into how mainstream media perceives Africa and bring him one step closer to establishing an identity within his own social surroundings.

His clients have included The Guardian, Vogue US, GQ Usa, Vice, The New Yorker, The Sunday Times, Lecture In Progress, Forget Them, Wallpaper*, The Telegraph, Icon Panorama, Freunde Von Freunden, Bloomberg Businessweek, Wieden + Kennedy, Nike, Google, Adidas, Air Bnb, Puma, Vsco, Wetransfer, Lufthansa and others.