Joseph Cardo is an Italian fashion photographer, whose black and white portraits became overtime quite his own trademark and signature.
His own “signature” approach is underlined through a very unique and refined use of light and colors, his aesthetics is sober and yet modern.
In 2007, he decided that his native Puglia would have been the place to set up his GroundStudio.
Meticulous and attentive to details, Joseph supervises the direction of every shooting and it almost seems to assist to a ritual, a theatrical performance considering the passion he puts into his work.
His works regardless whether they are artistic or commercial bear his own signature and relevant marks: "timeless" beauty, seized and immortalized through his empathic relationship with the subject.
What stands out in his own photos and outcome is his peculiar uniqueness whether is a commercial spot or a fashion film.
The worldwide economic scenario is constantly evolving, particularly in advertising, and visual art is more a more interacting with communication, changing therefore its language. Joseph is there, watchful and always in osmosis with all these changes and experimenting art and culture contaminations in his photography.
Now his artistic maturity and his stylistic approach manages to let canonical beauty and less conventional aesthetics live together; iconic expressions who represent the new canons of beauty, sort of contemporary “soul chaos".
Joseph through his own works always analyses how nowadays society is inspiring design, architecture, art, music, literature and cinema.
A real journey that starts from his inner soul and curiosity.
He lives between Milan and Puglia.