Born in the south of Italy, Giuseppe started working as a hairdresser at the tender age of 12 in a local hairdresser and his talent brought him to manage a salon for two season in a row in a nearby Club Med at the age of 17.

Thought his love for fashion (he started collecting fashion magazines age 15!) and the desire to work for the industry made him move to Milan where his career started from. Soon after that he fell in love with London and decided to move there.

After a decade in the British capital working for prestigious magazines advertising and commercials he now works between Milan and London, as well as Eastern Europe, Asia and the Middle East.

His approach to work (and life) makes him easy to work with and his contemporary style perfectly adapts to many different situations, making him popular with a wide variety of people in the business.