A pro-active, dedicated and passionate Fashion Brand Consultant & Creative Strategist with a heritage of working internationally for some of the industries most prestigious Fashion, Beauty and Lifestyle brands. Valued by clients for my diverse skill set and digital-first mindset.
I started her career at US Vogue In New York. I was a contributing Fashion Editor at US ELLE from 2015-2018.
Aritzia hired me in 2015 to head up the Fashion dpt, coming on as Global Style Director. Where I created strategy and creative direction for their E-commerce dept and Marketing campaigns.
In 2018, I joined the Yoox Net-A-Porter Group as Global Style Director, leading the creative development and production across all E-commerce output, consulting on advertising, content campaigns and private label product development.
Most recently I was hired to create a global creative styling strategy for Good American brands E commerce.