Upon establishing his studio in 2015, London-based creative director Bruce Usher has worked with a broad and international client list, investigating visual identity across fashion and wider culture.

Through an intuitive and multi-disciplinary approach, Usher’s studio explores the potential for brand, cultural platforms and institutions to communicate in unexplored ways alongside traditional graphic, still and filmed executions. This distinct point-of-view is one built upon Usher’s responsive visual solutions, award-winning book design, and ongoing editorial work for titles including Arena Homme, Pop, and D Repubblica. His relationships with a varied network of collaborators from arts and culture forms the basis of this work. The bi-annual Middle Plane, which itself exists at the intersection of these spaces, has been under Usher’s direction since 2018.

Usher’s collaborators include Juergen Teller, David Sims, Alasdair McLellan, Torbjørn Rødland, Vanessa Beecroft, Gus van Sant, Jamie Hawkesworth, Vince Aletti, Rinko Kawauchi, Fumiko Imano, Liv Liberg, Takashi Homma, Duane Michals, Bruce Gilden, Roe Ethridge, Carmen Winant and Colin Dodgson among others.