Born and raised in Reggio Emilia, Alessandro began his career very young.
After a training period in Paris, he decided to improve his experience in London, assisting Trevor Sorbie on photo sessions with celebrities such as David Bowie, Vangelis, Catherine Deneuve and various musical groups of the English scene of the ‘80ies.
After several years, he planned his freelancer career back to Milan, and began his collaboration with Wella, for artistic projects and, in a special way, as Art Director for James Hair Fashion Club. Alessandro shaped his talent working for Hair Companies ( Wella, Intercosmo, Framesi, Medavita ), allowing him to work today with the most prestigious photographers and Italian magazines. He also enjoys his artistic involvement in the Fashion Industry and beauty teams for Fashion Men, Women and Haute Couture shows in Milan, Rome and Paris.