In 2014, Karl Lindman and Elin Kling founded the brand Totême.

Prior to that, Karl reached the #1 position on the MDC's top 50 in the mid 00's and remained there for several years. His multiple campaigns for Calvin Klein, from Collection, Jeans, cK, cK Jeans, White Label and Calvin's Eternity fragrance marked the last time Calvin used the same male model to promote their many lines. Their loyalty to Karl, along with his position as a favorite face for Meisel, Testino and Jansson were the main factors in his placement at the top of the MDC rankings. Karl has been the face of the Eternity Fragrance for several year.