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Frida Giannini

Designer

biography

Nationality: Italy
She was born in Rome in 1972 to an architect
father and art history professor mother
Giannini studied fashion design at Rome's Fashion
Academy, then went on to apprentice at a small-
scale ready-to-wear house
1997 saw her move to Fendi, where she designed
ready-to-wear for three seasons before being
promoted to designer of leather goods
In 2002 she became design director of handbags at
Gucci, her first role for the Italian fashion house.
In 2004 Tom Ford left Gucci and Giannini was
promoted to creative designer of all accessories - a
job which saw her delve into the archives to update
classics such as the Flora scarf pattern
2005 saw Giannini further promoted to creative
director of women's ready-to-wear at Gucci, as
well as continuing her role as designer of all
accessories
In 2006 she took over menswear as well, and thus
became creative director of the whole label. She
was also responsible for developing a new retail
concept for Gucci's stores, and also has creative
control over the advertising campaigns, which have
featured James Franco and Claire Danes. (All info
from Vogue.com biography)

updates

Partyleben
GQ Style Germany (Editorial)
season: Spring/Summer 2015
photographer: Cedric Buchet
Gucci Pre Fall 2015
Gucci (Lookbook/Catalog)
published: December 2014
photographer: Kacper Kasprzyk
Frida's Psychology
Vogue Russia (Editorial)
published: November 2014
photographer: Patrick Demarchelier
Gucci Cruise 2015 Campaign
Gucci (Advertising)
published: October 2014
photographer: Mert Alas and Marcus Piggott
play
Gucci S/S 15 Show
Gucci (Shows)
published: 09/17/2014
Gucci Eyewear F/W 14
Gucci (Advertising)
season: Fall/Winter 2014
photographer: Mert Alas and Marcus Piggott
Gucci Tailoring Fall 2014
Gucci (Lookbook/Catalog)
published: September 2014
photographer: Van Mossevelde + N
Gucci F/W 14
Gucci (Advertising)
season: Fall/Winter 2014
photographer: Mert Alas and Marcus Piggott
play
Gucci Presents: The Jackie (Film)
Gucci (Editorial)
published: Fall 2014
Gucci Accessories Fall 2014: Collateral ...
Gucci (Lookbook/Catalog)
published: August 2014
photographer: Lachlan Bailey

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