Ana Viktoria Dzinic (b. 1994, Schwelm, Germany) is as a London-based artist, primarily concerned with mapping, understanding and contextualising image making in a post-photographic landscape. Visually, these concepts are imagined as factional narratives using consumer technology in artistic installations, images and books.
Outside of the fine art context, the studio has acted as primary consultant for the fashion brand Balenciaga, leading the conceptual development of their global social media content. From 2023, Dzinic is appointed Chief Content Officer for System Magazine — establishing her and the Studio as an industry leader, and expert in user generated content strategies.
Since an early age, Dzinic has been motivated by concepts of image, subjectivity and symbolic circulation, particularly in relation to her own status as a migrant, transgender woman in working class Switzerland. This disparity between self-image, physical body reality and cultural belonging formed a deep fascination with semiotics, inspiring Dzinic to pursue work that explores the slippages and contradictions around image construction.