{"id":99877,"date":"2017-11-15T11:00:22","date_gmt":"2017-11-15T16:00:22","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=99877"},"modified":"2017-11-15T11:36:10","modified_gmt":"2017-11-15T16:36:10","slug":"how-pat-rihanna-and-emily-have-brought-beauty-conglomerates-to-their-knees","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/how-pat-rihanna-and-emily-have-brought-beauty-conglomerates-to-their-knees\/","title":{"rendered":"How Pat, Rihanna, and Emily Have Brought Beauty Conglomerates To Their Knees"},"content":{"rendered":"<p><a href=\"https:\/\/models.com\/oftheminute\/?attachment_id=100082\" rel=\"attachment wp-att-100082\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2017\/11\/hp-1.jpg\" alt=\"\" width=\"2000\" height=\"1331\" class=\"alignnone size-full wp-image-100082\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2017\/11\/hp-1.jpg 2000w, https:\/\/i.mdel.net\/oftheminute\/images\/2017\/11\/hp-1-640x426.jpg 640w, https:\/\/i.mdel.net\/oftheminute\/images\/2017\/11\/hp-1-1280x852.jpg 1280w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><br \/>\n<small>Photo by Craig Barritt\/Getty Images for PAT McGRATH LABS<\/small><\/p>\n<style>\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 80px auto 80px auto;width: 40%;border: solid #000;border-width: 2px 0 0;}\nh2 {text-align:center;}\n<\/style>\n<p>The beauty industry is bigger than ever with legions of face painting supporters flooding local department stores for their latest fix. Yet few companies are able to hold a candle to the newest flock of makeup brands that are absolutely dominating the corporate competition. <a href=\"\/\/models.com\/client\/fenty-beauty\">Fenty Beauty<\/a>, <a href=\"\/\/models.com\/client\/glossier\">Glossier<\/a>, and <a href=\"\/\/models.com\/client\/pat-mcgrath-labs\">Pat McGrath Labs<\/a> have uniquely carved out a lane for Instagram savvy millennials that not only pick up the products but also buy into their ethos. Whether it&#8217;s Glossier&#8217;s <em>beauty in real life<\/em> ideology or Fenty Beauty&#8217;s foundation for all spirit, for the average consumer simply selling a commodity isn&#8217;t enough, you have to make them crave it. <a href=\"http:\/\/wwd.com\/beauty-industry-news\/color-cosmetics\/pat-mcgrath-expands-pat-mcgrath-labs-launches-permament-core-collection-10961614\/\" rel=\"noopener\" target=\"_blank\"> With the majority of distribution remaining direct<\/a>, these brands are selling product launches in records amount of time &#8211; but how do they do it and when will they scale up? Models.com took an in-depth look into their recent start, ad campaigns, and marketing tactics to figure out why stores like <a href=\"\/\/models.com\/client\/sephora\">Sephora<\/a> have been sipping the sparkling, glossy Kool-Aid. <\/p>\n<hr>\n<h2>Pat McGrath Labs<\/h2>\n<p>With unexpected blitz drops and color ranges inspired by her runway creations, <a href=\"\/\/models.com\/people\/pat-mcgrath\">Pat McGrath<\/a> and her eponymous line <a href=\"\/\/models.com\/client\/pat-mcgrath-labs\">Pat McGrath Labs<\/a> has cemented itself as an industry standard for the makeup obsessed. The highly pigmented collection seen on her loyal legion of model muses like <a href=\"\/\/models.com\/models\/paloma-elsesser\">Paloma Elsesser<\/a>, <a href=\"\/\/models.com\/models\/jasmine-sanders\">Jasmine Sanders<\/a>, and <a href=\"\/\/models.com\/models\/leomie-anderson\">Leomie Anderson<\/a> has often times appeared backstage at shows like Miu Miu, Fendi or Maison Margiela months before they&#8217;ve dropped providing the perfect marketing tactic for setting the trends consistently. With no traditional advertising, her latest core collection of MOTHERSHIP eye palettes and LiquidLUST007 that drops right before the holidays (hint hint gift givers) survive based off the power of Instagram and Spotify alone (she teamed up with new artist Maggie Lindermann to sell via Spotify&#8217;s <a href=\"https:\/\/www.merchbar.com\/pop\/maggie-lindemann\/pmg-maggie-exclusive\" rel=\"noopener\" target=\"_blank\">Merchbar<\/a>). How&#8217;s that for a social following?<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:28.10185185185185% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BafEeDoHHtC\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">GRAB YOUR PURSE \u26a1\ufe0f\u26a1\ufe0f\u26a1\ufe0f This is NOT A DRILL \u2014 #patmcgrathlabs Unlimited Edition is AVAILABLE NOW at 29 select @Sephora locations across the USA ??? Elevate your ARTISTRY with the world&#39;s most CAPTIVATING COUTURE COSMETIC COLLECTABLES today! \u4e00 Music by the legendary @theonlymikeq<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Pat McGrath (@patmcgrathreal) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-10-20T21:48:00+00:00\">Oct 20, 2017 at 2:48pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Ba4ogsMnJ66\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">#LiquiLUST007 Version: Colour Blitz Kit\u2764\ufe0f\u2764\ufe0f\u2764\ufe0f SEDUCE the SEASON with REBELLIOUSLY REVOLUTIONARY Liquid Matte Lipstick Shades: WRECKAGE TOTALE\u2122 1 (Bright Fuchsia), REVELATION RED (True Blue Red) &amp; NIGHTSHADE (Deep Eggplant)\u26a1\ufe0f\u26a1\ufe0f\u26a1\ufe0f Sign up NOW at PATMcGRATH.COM for #patmcgrathlabs #LimitedEdition updates \u4e00\u4e00\u4e00 #pmghowto \u4e00 Apply &#39;NIGHTSHADE&#39; to the outer corner of the lip &amp; blend towards the center of lip with a fluffy brush \u4e00 Apply &#39;REVELATION RED&#39; to the top &amp; bottom of the lip &amp; blend into\u00a0 outer corners with a flat brush \u4e00 Apply &#39;WRECKAGE TOTALE \u2122 1&#39; to the center of lips &amp; blend with a flat brush \u4e00 Pat &#39;VIOLET 007&#39; Micro-Fine Pigment on top of the lip \u4e00 Seal the lip with Clear Vinyl Gloss #asmr #oddlysatisfying<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Pat McGrath (@patmcgrathreal) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-10-30T20:03:57+00:00\">Oct 30, 2017 at 1:03pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<hr\/>\n<h2>Fenty Beauty<\/h2>\n<p>Launching during NYFW, <a href=\"\/\/models.com\/people\/rihanna\">Rihanna<\/a>&#8216;s <a href=\"\/\/models.com\/client\/fenty-beauty\">Fenty Beauty<\/a> line took it to the max with an extensive 41 shade range of foundations, magnetic contour sticks, megawatt highlighters, and a powerfully diverse ad campaign featuring <a href=\"\/\/models.com\/models\/selena-forrest\">Selena Forrest<\/a>, <a href=\"\/\/models.com\/models\/duckie-thot\">Duckie Thot<\/a>, <a href=\"\/\/models.com\/models\/camila-costa\">Camila Costa<\/a>, <a href=\"\/\/models.com\/people\/mallory-merk\">Mallory Merk<\/a>, <a href=\"\/\/models.com\/models\/simone-thompson\">Slick Woods<\/a>, <a href=\"\/\/models.com\/models\/maeve-whalen\">Maeve Whalen<\/a>, <a href=\"\/\/models.com\/models\/huan-zhou\">Huan Zhou<\/a>, and <a href=\"\/\/models.com\/models\/halima-aden\">Halima Aden<\/a>. Extending the range this past month to include an out of this world Galaxy eye-shadow palette, Glitter Release eyeliner, and Cosmic Gloss Lip glitter her new red #STUNNA lip paint drops on Thanksgiving and claims to be perfect on all skin tones. <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BYgYP0wlCRB\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">THIS. IS. #FENTYBEAUTY. Head in-store to see the full story. @badgalriri @sephora @harveynichols #SephorainJCP ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? ?? (video @InezandVinoodh)<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-09-01T16:57:17+00:00\">Sep 1, 2017 at 9:57am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:50.0% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BY9PocNlkFm\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Thank you to the 1 MILLION #fentyfamily that agree that beauty is inclusive of all. Welcome to the new generation of beauty. This is the future!! #1MILLIONFOLLOWERS #newgenerationofbeauty @badgalriri making #histoRIH!<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-09-12T21:59:58+00:00\">Sep 12, 2017 at 2:59pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<hr\/>\n<h2>Glossier<\/h2>\n<p>Haloscope and Cloud Paint. Wowder and Boy Brow. Invisible Shield and Body Hero. Few brands have been able to expand as rapidly as millennial pink friendly, <a href=\"\/\/models.com\/client\/glossier\">Glossier<\/a>. Started by <a href=\"\/\/models.com\/people\/emily-weiss\">Emily Weiss<\/a> after the meteoric rise of her site on all things beauty, <a href=\"https:\/\/intothegloss.com\/\" rel=\"noopener\" target=\"_blank\">Into The Gloss<\/a>, the brand&#8217;s main goal from the start was to accentuate their customer&#8217;s natural beauty rather than cover it up. Ego removed, the results of their <em>skin first, makeup second<\/em> ideology has translated to product that&#8217;s as subtle as it is delicate. A minimalist&#8217;s dream, models and city girls alike have flocked to their product in drove with faces like Mekdes Mersha, <a href=\"\/\/models.com\/models\/paloma-elsesser\">Paloma Elsesser<\/a>, <a href=\"\/\/models.com\/models\/Adesuwa-Aighewi\">Adesuwa Aighewi<\/a>, and <a href=\"\/\/models.com\/models\/charlotte-carey\">Charlotte Carey<\/a> fronting their ad campaigns. With a new concept store in Soho and a perfume aptly titled, Glossier You, total beauty cabinet dominance seems eminent.  <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:57.275902211874275% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BZRL20hhUg6\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">BODY HERO \u2600\ufe0f<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Glossier (@glossier) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-09-20T15:51:47+00:00\">Sep 20, 2017 at 8:51am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-version=\"7\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:8px;\">\n<div style=\" background:#F8F8F8; line-height:0; margin-top:40px; padding:49.907407407407405% 0; text-align:center; width:100%;\">\n<div style=\" background:url(data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAsCAMAAAApWqozAAAABGdBTUEAALGPC\/xhBQAAAAFzUkdCAK7OHOkAAAAMUExURczMzPf399fX1+bm5mzY9AMAAADiSURBVDjLvZXbEsMgCES5\/P8\/t9FuRVCRmU73JWlzosgSIIZURCjo\/ad+EQJJB4Hv8BFt+IDpQoCx1wjOSBFhh2XssxEIYn3ulI\/6MNReE07UIWJEv8UEOWDS88LY97kqyTliJKKtuYBbruAyVh5wOHiXmpi5we58Ek028czwyuQdLKPG1Bkb4NnM+VeAnfHqn1k4+GPT6uGQcvu2h2OVuIf\/gWUFyy8OWEpdyZSa3aVCqpVoVvzZZ2VTnn2wU8qzVjDDetO90GSy9mVLqtgYSy231MxrY6I2gGqjrTY0L8fxCxfCBbhWrsYYAAAAAElFTkSuQmCC); display:block; height:44px; margin:0 auto -44px; position:relative; top:-22px; width:44px;\"><\/div>\n<\/div>\n<p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BYyTHodBLy9\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">READY!<\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by Glossier (@glossier) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-09-08T15:58:48+00:00\">Sep 8, 2017 at 8:58am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><!--pp-thumb-start--><!--PictPress found no dir \/2017\/11\/99877--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These beauty powerhouses are all about digital presence<\/p>\n","protected":false},"author":444,"featured_media":100082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6476],"tags":[9501,11054,9946,10877,9460,11035,11050,10942,10402,9690,8303,10808,11063,11028,3938,11036,9881,10879,1681,10643,9686,11064],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/99877"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/444"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=99877"}],"version-history":[{"count":35,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/99877\/revisions"}],"predecessor-version":[{"id":99883,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/99877\/revisions\/99883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/100082"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=99877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=99877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=99877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}