{"id":70935,"date":"2014-12-08T10:52:34","date_gmt":"2014-12-08T15:52:34","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=70935"},"modified":"2014-12-11T10:52:32","modified_gmt":"2014-12-11T15:52:32","slug":"soo-joos-transformations","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/soo-joos-transformations\/","title":{"rendered":"Soo Joo’s Transformations"},"content":{"rendered":"

\"soojoo\"
\nSoo Joo Park<\/a> for Redken \/ Image Courtesy<\/small><\/p>\n

If there ever were a model destined to serve as a hair muse it is Soo Joo Park<\/a>.\u00a0Since appearing on the scene the platinum blonde beauty has taken on new hair looks with fearlessness; whether she’s sporting waist length blonde locks, a gamine pixie or playing around with pastel colors, SooJoo isn’t afraid to experiment, take risks or start trends. It’s fitting then that she’s been named as the latest muse for\u00a0Redken<\/a>\u00a0joining faces like\u00a0Lea T<\/a>\u00a0and\u00a0Sky Ferreira<\/a>\u00a0along with iconic hairstylist\u00a0Guido Palau<\/a>, which can only mean there is another hair transformation right around the corner.<\/p>\n

How does it feel to be the new face of Redken and be called a muse?<\/strong><\/p>\n

Soo Joo<\/strong>: Really exciting! I am so honored to be working and have a partnership with an incredible and iconic brand like Redken. We have been working together for a few months and I had to keep the news quiet, but now it is finally out and so exciting. Hair has been a transformative and major part of my life. I can\u2019t wait to share with everyone the products that really changed my hair.<\/p>\n

What was your experience with Redken before you worked on this campaign with the brand?<\/strong><\/p>\n

Soo Joo<\/strong>: My first introduction to the products was through modeling and at fashion week. The legendary hair stylist Guido Palau, was the first person to use Redken products on me backstage for a show. At every show for fashion week there was always Redken product everywhere backstage.<\/p>\n

What does muse mean to you?<\/strong><\/p>\n

Soo Joo<\/strong>: \u00a0Absolute inspiration. Being somebody that can inspire you. It is very positive.<\/p>\n

What is next in your hair journey? Any upcoming changes or cuts?<\/strong><\/p>\n

Soo Joo<\/strong>: My next hair transformation? You will have to keep watching! Follow my Instagram @soojmooj <\/a>to find out!<\/p>\n

BONUS : Take a look back at some of our favorite Soo Joo hair moments over the years\u00a0<\/em><\/p>\n

\"Soo-Joo-Park-Melodie-Jeng-9\"<\/p>\n

Sporting a chic bob + black cap combo during PFW \/ Photo by Melodie Jeng for Models.com<\/p>\n

\"Soo-Joo-Park-Wilhelmina-Melodie-Jeng\"<\/p>\n

A dramatic platinum take on the classic ponytail \/ Photo by Melodie Jeng for Models.com<\/p>\n

\"Soo-Joo-Park-Melodie-Jeng-87011\"<\/p>\n

Long waves go perfect with this pastel fur \/ Photo by Melodie Jeng for Models.com<\/p>\n

\"Soo-Joo-Park-Melodie-Jeng-4\"<\/p>\n

Center parted & sleek worn with a smile on the streets of NYC \/ Photo by Melodie Jeng for Models.com<\/p>\n

\"Soo-Joo-Park-MJJ_2096\"<\/p>\n

Soo Joo’s latest look an edgy shag \/ Photo by Melodie Jeng for Models.com<\/p>\n","protected":false},"excerpt":{"rendered":"

The always stylish Soo Joo talks hair transformations and her new role as Redken’s latest muse <\/p>\n","protected":false},"author":176,"featured_media":70947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6476],"tags":[9716,1546,8109,6417,9692,8366,8761],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/70935"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=70935"}],"version-history":[{"count":12,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/70935\/revisions"}],"predecessor-version":[{"id":71128,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/70935\/revisions\/71128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/70947"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=70935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=70935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=70935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}