{"id":26961,"date":"2011-01-20T11:24:29","date_gmt":"2011-01-20T16:24:29","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=26961"},"modified":"2011-01-20T11:25:30","modified_gmt":"2011-01-20T16:25:30","slug":"the-art-of-transformation","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/the-art-of-transformation\/","title":{"rendered":"The Art of Transformation"},"content":{"rendered":"

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Alex Box<\/a><\/strong>, has long been one of MDC’s favorite makeup talents, her work for publications like Dazed & Confused<\/em>, i-D<\/em> and Vogue Italia<\/em>, continuously pushes the boundaries of what makeup can do. With a painterly approach to makeup (she studied art before heading into fashion) and a unique eye for color, Alex never fails to impress. On Tuesday night we had the pleasure of watching Alex at work, at a special master class for her cosmetic line Illamasqua<\/a><\/strong>. Dubbed “makeup for your alter ego” the line aims to bring a little bit of editorial glamour into everyone’s life with bold color and professional quality products. Held at the Soho Grand, the event allowed an up close and personal look at a true artist at work. Take a glimpse at the incredible transformation Alex gives to model, Allaire Heisig<\/strong> (Ford). <\/p>\n

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From the start the look is pure drama; strong brows are a signature throughout Alex’s work and here she creates the look in bright blue using the brand’s Liquid Metal in Superior<\/a><\/strong>, metallic cream product that can be used all over. <\/p>\n

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The smoky eyes were also created with Liquid Metal and a bit of pure pigment in Alluvium<\/a><\/strong>.<\/p>\n

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At the midway point, Allaire looks absolutely stunning, but things can go one step further…<\/p>\n

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Using a handmade stencil and a bit of bright pink blush, Alex takes the look to the limit, creating a swirling pattern all over Allaire’s face! <\/p>\n

All photos: Janelle for MDC<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Take a look at Alex Box’s transformation of model Allaire. <\/p>\n","protected":false},"author":176,"featured_media":27008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6476,9],"tags":[8226],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/26961"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/176"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=26961"}],"version-history":[{"count":43,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/26961\/revisions"}],"predecessor-version":[{"id":27011,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/26961\/revisions\/27011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/27008"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=26961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=26961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=26961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}