{"id":171722,"date":"2026-10-06T04:00:40","date_gmt":"2026-10-06T08:00:40","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=171722"},"modified":"2026-10-06T04:20:11","modified_gmt":"2026-10-06T08:20:11","slug":"rachel-ojuromi-walked-her-way-through-lagos-into-chanel","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/rachel-ojuromi-walked-her-way-through-lagos-into-chanel\/","title":{"rendered":"Rachel Ojuromi Walked Her Way Through Lagos Into Chanel"},"content":{"rendered":"<style>\n.centerimg {padding:4em 7em;margin:20px 0;}\n.centerimg2 {padding:4em 4em;margin:20px 0;}\n.centerimg3 {padding:4em 3em;margin:20px 0;}\n.sidetxt {padding:16em 2em 16em 2em;;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 40px auto 80px auto;width: 80%;}\n<\/style>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073.jpg\" alt=\"\" width=\"1320\" height=\"1980\" class=\"alignnone size-full wp-image-171730\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073.jpg 1320w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073-1024x1536.jpg 1024w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><br \/>\n<small>Photo Isidore Montag | Courtesy of Launchmetrics Spotlight<\/small>\n<\/div>\n<p>To be frank, it started with <a href=\"https:\/\/www.instagram.com\/mejimeji.co\/\" rel=\"noopener\" target=\"_blank\">Meji Meji<\/a>. A mutual acquaintance, who happened to be a designer, was raving about her friend <a href=\"\/\/models.com\/models\/rachel-ojuromi\">Rachel Ojuromi<\/a>, a Lagos creative who was making waves and wanted to seriously pursue modeling. Not long after, I found myself in Lagos for a much-needed vacation and met Ojuromi in Gbagada. While there we talked deep-cut fashion references, the videos she was making with her friends, stylist <a href=\"https:\/\/www.instagram.com\/flygirl____debby\/\" rel=\"noopener\" target=\"_blank\">Debby Fasingha<\/a> and photographer <a href=\"https:\/\/www.instagram.com\/sr_odey\/\" rel=\"noopener\" target=\"_blank\">Odey Ikp\u00e4<\/a>, and, most importantly, what she wanted to manifest next. Who would have know that less than two months later, the new face would already be making waves at Paris Fashion Week? Yet, if you ask Ojuromi, it was destiny in the making.<\/p>\n<p>In between came the viral video that introduced Ojuromi to a much wider audience: a <a href=\"https:\/\/www.instagram.com\/p\/DaYDme5IX3p\/\" rel=\"noopener\" target=\"_blank\">recreation of Matthieu Blazy\u2019s Chanel M\u00e9tiers d\u2019Art show<\/a> on the streets of Lagos. Yet, \u201crecreation\u201d almost undersells it. Ojuromi, Fasingha, and Ikp\u00e4 took the codes of Blazy\u2019s collection and filtered them through their own world, working with thrifted pieces, clothes they already owned, and the unpredictability of Lagos itself. Ojuromi walked through it all with the kind of swagger that made audiences fall in love. The point, she explains, wasn\u2019t simply to copy the clothes, but to ask, \u201cHow do we preserve the feeling?\u201d<\/p>\n<p>Now the model rookie has manifested her own references points, having just walked Blazy\u2019s <a href=\"https:\/\/models.com\/work\/chanel-chanel-ss-27-show\/2902991\" rel=\"noopener\" target=\"_blank\">Chanel Spring\/Summer 2027 show<\/a> with that same unmistakable swagger. There\u2019s something almost uncanny about the full-circle moment: the <a href=\"\/\/models.com\/client\/chanel\">Chanel<\/a> she studied, reinterpreted, and brought to the streets of Lagos ultimately made room for her on its own runway. A year into Blazy\u2019s tenure, perhaps that says something about his Chanel too, and its instinct for the women shaping culture well beyond fashion\u2019s traditional centers. Yet, modeling is only one part of Ojuromi\u2019s story. A filmmaker and creative director before she ever considered herself a model, she founded <a href=\"https:\/\/www.instagram.com\/theprocessafrica\/\" rel=\"noopener\" target=\"_blank\">The Process Africa<\/a> after a trip to Ilorin exposed her to a generation of young creatives making work without anyone documenting the beginnings of their journeys. The platform became her answer to an industry that often starts paying attention only after someone has already gone viral. Even as her own visibility accelerates, her thinking remains collective: \u201cIs it really success if I\u2019m the only one in the room?\u201d For Models.com, Ojuromi talks about the Lagos streets that became her runway, studying Prada and Mugler, finding her walk only after she started wearing heels last year, and why getting into the room means very little if she can\u2019t bring others with her.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Dd4utkSmUHQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Dd4utkSmUHQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Dd4utkSmUHQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by @nosmoking<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>You\u2019ve been creating for a while, but the videos you made in the past year introduced your world to a wider audience. <a href=\"https:\/\/www.instagram.com\/flygirl____debby\/\" rel=\"noopener\" target=\"_blank\">Debby [Fasingha]<\/a> styles, <a href=\"https:\/\/www.instagram.com\/sr_odey\/\" rel=\"noopener\" target=\"_blank\">Odey [Ikp\u00e4]<\/a> is behind the camera, and you\u2019ve always been intentional about crediting them. How do you think about authorship when the work is so collaborative?<\/strong><br \/>\nEven before the videos, when we started <a href=\"https:\/\/www.instagram.com\/theprocessafrica\/\" rel=\"noopener\" target=\"_blank\">The Process Africa<\/a>, the focus was always making sure everybody was credited properly. We noticed that someone might post an image and tag the photographer but not the model, or the model but not the photographer. In my head, I\u2019m like, \u201cI want to know the creative team behind this.\u201d Very rarely is one person the brain behind an entire art piece.<\/p>\n<p>With the videos, it became: &#8220;Is it really success if I\u2019m the only one in the room?&#8221; I don\u2019t want to enter a room and be surrounded by people I don\u2019t know. I want to be there with my friends. Success to me means being able to bring my team with me, and beyond my team, making sure African creatives don\u2019t always have to fight or start from scratch. Even when I see people making videos that look like mine, I\u2019m like, \u201cYes, I figured out a format. Steal it. Use it. Take it!\u201d Let\u2019s all get in there and show them this is just the beginning. These videos aren\u2019t the end-all, be-all of where my creativity can go. It\u2019s simply something we realized worked, so we asked ourselves how we could pour all of ourselves into it. If someone wants the energy they see in the videos, it has to be all of us. I can\u2019t do it alone.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DaYDme5IX3p\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DaYDme5IX3p\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DaYDme5IX3p\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Rachel Ojuromi (@giverachelashot)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>That really came through in your <a href=\"https:\/\/www.instagram.com\/p\/DaYDme5IX3p\/\" rel=\"noopener\" target=\"_blank\">recreation of the Chanel M\u00e9tiers d\u2019Art show<\/a>. You and Debby thrifted and reworked pieces in Lagos, but it went beyond recreating the clothes. You preserved the energy Matthieu Blazy created at Chanel while filtering it through your own perspective. How did you approach that?<\/strong><br \/>\nI think it read as something similar because it went beyond styling clothes. I had watched the show when it came out and thought it was visually interesting, but when I like a show, I sit with the articles and show notes. I need to know every thought that went into it. I learned that Matthieu chose the location because he wanted to show this convergence between people, this idea that everybody meets in the subway. To me, that is what fashion is. It\u2019s a meeting point for people with similar or completely different interests. That\u2019s the gift of fashion. People can decide they\u2019re not interested in film, music, or art, but everybody has to get dressed. Matthieu took this really thoughtful conversation and made clothes out of it.<\/p>\n<p>That\u2019s also how our videos are born. We take all these things we find interesting and ask: How can we turn this into a 30-second video that someone can enjoy even if they know nothing about the reference? With Chanel, it became less about, \u201cWhat are we going to wear?\u201d and more about, \u201cHow do we preserve the feeling?\u201d Then the clothes came. We worked with what we had and made it work. I wanted people to feel how much we cared about it.<\/p>\n<p><strong>The setting also becomes its own character. You\u2019re shooting on the streets of Lagos, so things are happening around you constantly: people looking at you, walking into frame, life continuing. What draws you to shooting in environments you can\u2019t completely control?<\/strong><br \/>\nI genuinely don\u2019t like studios. I\u2019ve never liked them. I hate feeling trapped. If you put me in a room, I could be having fun, but the moment I find out I can\u2019t leave, the fun has ended. The road feels like me because there\u2019s an authenticity and unpredictability that gets the Sagittarius in me going. I\u2019m like, \u201cYes, so many things can happen right now. Give me that.\u201d<\/p>\n<p>Even before these videos, we were doing shoots and music videos on the road. Major influences for me are <a href=\"\/\/models.com\/people\/renell-medrano\">Renell Medrano<\/a> and Roy DeCarava. DeCarava photographed Harlem and showed Black people where they actually lived. Debby and I were already asking ourselves, \u201cHow can we make something that feels like a moment in time rather than something staged?\u201d That\u2019s how the videos feel. It\u2019s a girl walking down the road, doing something and moving on. It isn\u2019t, \u201cI\u2019m a model. Look at me.\u201d It feels like life.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DaZysAtiCab\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DaZysAtiCab\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DaZysAtiCab\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Rachel Ojuromi (@giverachelashot)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><strong>How have people in Lagos reacted? You\u2019re creating in public without stopping everyday life around you.<\/strong><br \/>\nAt first people were like, \u201cWhat\u2019s going on?\u201d But we constantly shoot in the same places, so now it\u2019s almost, \u201cYeah, they\u2019re back again.\u201d Sometimes people help us. If we want to use somebody\u2019s shop, we ask if they\u2019re comfortable. Sometimes they\u2019ll say, \u201cYou can use it, but I don\u2019t want to be in the video,\u201d and that\u2019s completely fine. We recently had one interaction that wasn\u2019t pleasant, but that\u2019s part of the process. Overall, I would say it has been 99 percent positive.<\/p>\n<p><strong>The clothes are such an important part of building these worlds. When you and Debby are developing a video, what does that process look like? Are you planning weeks ahead or responding more instinctively to an idea?<\/strong><br \/>\nSometimes I know exactly what the styling direction should be and communicate that to Debby. Debby is a beast, to be honest. Give her two seconds and she\u2019ll make it work, so I\u2019m never worried about styling. With something like the Chanel video, the direction comes first. Then it becomes, \u201cHow can we find pieces that build the world we\u2019re trying to create?\u201d<\/p>\n<p>We\u2019ve never actually borrowed clothes from anybody. Somehow, we just have things. I have a shopping problem, but I also never throw clothes away. I still have clothes from when I was younger. I haven\u2019t even bought clothes this year, which makes it kind of crazy that I still have clothes to wear. Somehow, we always find a way. I think when something is meant to happen, things align. Debby carries the majority of the styling, but I can communicate an idea and know she\u2019ll make it work. If you need a good stylist, come to Africa. We have good fashion at home.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073a.jpg\" alt=\"\" width=\"1320\" height=\"1980\" class=\"alignnone size-full wp-image-171731\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073a.jpg 1320w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073a-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073a-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/10\/Chanel-S27-073a-1024x1536.jpg 1024w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><br \/>\n<small>Photo Isidore Montag | Courtesy of Launchmetrics Spotlight<\/small>\n<\/div>\n<p><strong>You\u2019ve figured out how to communicate these ideas in under a minute, at a moment when platforms reward speed and volume. How much does the internet shape what you make? Do you see yourself eventually moving into longer-form work?<\/strong><br \/>\nAbsolutely. I went to film school. I always wanted to be a filmmaker. I want to make films, fashion films, work in consulting and creative direction\u2014all of that. But I think there are moments in life when the world requires you to narrow in on something. That doesn\u2019t mean you won\u2019t explore everything else. If I need to commit six months of my life to something that allows me to eventually live the life I\u2019ve always wanted, I\u2019ll give it six months. When you find something that works, it can be tempting to keep doing it. But if you can make one good piece of art, you can make another. I would never limit myself to, \u201cI have to make videos for the internet that go viral.\u201d That limits your creativity. I met Debby and Odey offline, at my first film screening. That\u2019s where we met, and we never stopped talking. So I want to build an audience online and offline. The moment it\u2019s time to switch, I can switch. Bye guys. The videos are over.<\/p>\n<p><strong>Let\u2019s talk about modeling, because the first thing that struck people about the videos was the walk. Did you have references? How did you develop it?<\/strong><br \/>\nI don\u2019t think anybody knows this, but I only started wearing heels last year. I didn\u2019t perfect a walk. I realized that\u2019s just how I walk. When the videos started, I was walking normally and people were like, \u201cThere\u2019s this model energy.\u201d I was like, \u201cOh, I didn\u2019t know that. Thank you very much.\u201d But I did watch a lot of fashion shows\u2014shows from the \u201990s, shows now\u2014and you develop a feeling. To me, it\u2019s all about feeling. When I have a direction for a video, I know what I want it to communicate, so the walk embodies that. It\u2019s less, \u201cI want to walk like a \u201990s model,\u201d and more, \u201cI want to communicate this idea, and I want you to feel it without having to think too much about what\u2019s happening.\u201d<\/p>\n<p><strong>And the unpredictability of Lagos almost becomes part of that performance.<\/strong><br \/>\nExactly. You can\u2019t say, \u201cYou\u2019re interrupting my video,\u201d because they\u2019re showing life. This is a runway, and things will happen on the runway that are unpredictable. How do you adapt? You learn that the show must go on.<\/p>\n<p><strong>Before these videos, you mentioned you had already been making films and working on The Process Africa. Why did you feel the need to create that platform?<\/strong><br \/>\nThe Process Africa started after I took a trip to Ilorin. My friend hosted an event with more than 200 kids, and everybody was creating something. You\u2019d ask someone what they did and it was, \u201cI make music,\u201d \u201cI paint,\u201d \u201cI do this.\u201d I kept thinking, \u201cWho is talking about these people?\u201d Nobody was. I went home thinking somebody had to document it. At the time, I was making YouTube videos that I treated like films, but I thought, \u201cThat work can wait. Something is happening that needs to be documented.\u201d A lot of these people will eventually get platformed when they reach virality or stardom, but I wanted them to understand that the process\u2014the beginning\u2014is important too. At first it was just me, so I was publishing slowly. Then Debby offered to help, and we were able to speed things up. These people are my age. I knew nobody was talking about me, so I had to talk about them.<\/p>\n<p><strong>At what point did you decide that you should also be the person in front of the camera?<\/strong><br \/>\nI never thought I should be the face of the idea. This is going to sound proud, but I always wanted to be seen as smart. In my head, if I was directing, I was pouring my ideas out and using somebody else as the vessel. I only got in front of the camera when we absolutely couldn\u2019t find anybody else. Sometimes Debby would model before I would. I was not down for the modeling stuff.<\/p>\n<p>However, when I started engaging with fashion history properly, I understood that the model is smart. The model is doing so much work that the people coming up with the ideas often couldn\u2019t do themselves. The model\u2019s job is equally important, and that gave me a greater appreciation for fashion, because I could suddenly see it from everybody\u2019s perspective. I decided to take modeling seriously about two weeks before we started making these videos. I was also looking for something where I didn\u2019t have to wait for somebody else to give me an opportunity. As a creative director or producer, unless you\u2019re working on a personal project, you\u2019re waiting for someone to book you. As a model and director, I didn\u2019t have to wait. I had Debby and Odey working on styling and photography, and we could just make things. It became this full-circle experience.<\/p>\n<p><strong>Your knowledge of fashion history is also incredibly specific. When we first spoke, you were throwing out Chanel and Prada references and making me do my Googles. What was the show that really opened that world up for you?<\/strong><br \/>\n<a href=\"https:\/\/www.prada.com\/fr\/en\/pradasphere\/fashion-shows\/1988\/fw-womenswear.html\" rel=\"noopener\" target=\"_blank\">Prada, Fall 1988<\/a>. That was the first show where I thought, \u201cFashion is the greatest thing that has ever happened to the world.\u201d It was Miuccia Prada\u2019s first runway show, and I was like, \u201cYou genius of a woman. Where have you come from?\u201d People might look at those clothes and say they\u2019re simple, but when you understand the conversations she\u2019s having through them, you realize how thoughtful it all is. My love of the Prada universe actually made me start wearing heels. I found my first pair of Prada slippers and wore those shoes for three months straight, into the ground.<\/p>\n<p>There\u2019s also a Mugler show from the \u201990s with the butterfly and caterpillar [Les Insectes, S\/S 1997]. Debby sent it to me, and I spent days trying to understand every reference packed into that show. I think you really enjoy fashion once you move past the clothes. Once you move past the clothes, it can feel like you\u2019re having a conversation with the person who created them, even if that person isn\u2019t alive anymore.<\/p>\n<p><strong>You\u2019ve also been very intentional about platforming African creativity. As more attention comes your way, do you feel a responsibility to make sure people understand what\u2019s happening creatively in Lagos and across the continent?<\/strong><br \/>\nI would love for anybody who finds out about me to understand that African creativity is where it\u2019s at. I know I\u2019m not the end-all, be-all. I\u2019m not going to come and save everybody. I started The Process Africa to help the people I can help, so that will always be central to my story, but the focus has to go beyond me. It can\u2019t just be my name or me and my friends. I don\u2019t want it to become, \u201cIf you don\u2019t know Rachel, you can\u2019t get what you want.\u201d The goal is to build systems and relationships that trickle down beyond me. If you don\u2019t know me, I should have done enough work that you shouldn\u2019t need to.<\/p>\n<p>You shouldn\u2019t have to prove yourself to anybody. You shouldn\u2019t have to go viral to survive and live comfortably. People in Europe and America can afford not to use the internet and still be creative. That\u2019s what I want for every African kid, Nigerian, Ghanaian, everybody. You should be able to create without constantly performing for the internet. While the internet is central to my story now, I would also love to buy a quiet island somewhere and never have to post again. <\/p>\n<p><strong>Now you\u2019re heading into a new fashion season, which is wild considering you only started wearing heels last year. What do you want this next chapter to look like?<\/strong><br \/>\nIt\u2019s crazy that we\u2019re even having this conversation because if you asked me a year ago, I would have been like, \u201cWhat are you talking about? What season?\u201d For so long, I never imagined the conversation would be about modeling. But I think that\u2019s helpful because my goals are bigger than walking a runway. It\u2019s about fostering relationships, talking to people and trying to build systems that can exist without me. If I\u2019m in Nigeria, the creatives are thriving. If I\u2019m not there, they\u2019re still thriving. I would love to walk a runway. To be honest, I want everything. I want to walk the shows. I want to foster the relationships. But even if I\u2019m not walking the show, the mission stays the same: making sure African creativity is platformed and remains front and center.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Dc1GEYxCFw5\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Dc1GEYxCFw5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Dc1GEYxCFw5\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Rachel Ojuromi (@giverachelashot)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo Isidore Montag | Courtesy of Launchmetrics Spotlight To be frank, it started with Meji Meji. A mutual acquaintance, who happened to be a designer, was raving about her friend Rachel Ojuromi, a Lagos creative who was making waves and wanted to seriously pursue modeling. Not long after, I found myself in Lagos for a&hellip;<\/p>\n","protected":false},"author":444,"featured_media":171739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10414,13940,2,13943],"tags":[24,15522],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171722"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/444"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=171722"}],"version-history":[{"count":20,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171722\/revisions"}],"predecessor-version":[{"id":171764,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171722\/revisions\/171764"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/171739"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=171722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=171722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=171722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}