{"id":171461,"date":"2026-09-15T11:26:15","date_gmt":"2026-09-15T15:26:15","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=171461"},"modified":"2026-09-15T11:26:15","modified_gmt":"2026-09-15T15:26:15","slug":"emily-dawn-long-brings-crack-of-dawn-to-highsnobiety","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/emily-dawn-long-brings-crack-of-dawn-to-highsnobiety\/","title":{"rendered":"Emily Dawn Long Brings Crack of Dawn to Highsnobiety"},"content":{"rendered":"<style>\n.centerimg {padding:4em 7em;margin:20px 0;}\n.centerimg2 {padding:4em 4em;margin:20px 0;}\n.centerimg3 {padding:4em 3em;margin:20px 0;}\n.sidetxt {padding:16em 2em 16em 2em;;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 40px auto 80px auto;width: 80%;}\n<\/style>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/emily-x-noah-.jpg\" alt=\"\" width=\"1365\" height=\"1475\" class=\"alignnone size-full wp-image-171464\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/emily-x-noah-.jpg 1365w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/emily-x-noah--592x640.jpg 592w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/emily-x-noah--1185x1280.jpg 1185w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><br \/>\n<small> Emily Dawn Long + Noah Johnson by Taryn Segal | Image courtesy of Radical PR <\/small>\n<\/div>\n<p><a href=\"\/\/models.com\/client\/emily-dawn-long\">Emily Dawn Long<\/a> took a cinematic approach to her NYFW debut for S\/S 27, presenting her latest collection, <em><a href=\"https:\/\/www.instagram.com\/p\/DdRWbJ6xr68\/\" rel=\"noopener\" target=\"_blank\">Crack of Dawn<\/a><\/em>, through a film rather than a traditional runway show. Known for her screen-printed vintage T-shirts worn by<a href=\"https:\/\/www.instagram.com\/p\/DXUHlSGEWfJ\/\" rel=\"noopener\" target=\"_blank\"> Zendaya<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/DYXIrv0EdXO\/\" rel=\"noopener\" target=\"_blank\">Justin Bieber<\/a>, and<a href=\"https:\/\/www.instagram.com\/p\/DcjMHhcEZYr\/?img_index=1\" rel=\"noopener\" target=\"_blank\"> Kaia Gerber<\/a>, as well as her draped eveningwear, the CFDA\/Vogue Fashion Fund finalist enlisted director <a href=\"\/\/models.com\/people\/mayan-toledano\">Mayan Toledano<\/a> and writer <a href=\"https:\/\/www.instagram.com\/myfriendpaige\/\" rel=\"noopener\" target=\"_blank\">Paige Elkington <\/a> to bring the collection to life in an \u201coffbeat, present-day heist\u201d starring <a href=\"\/\/models.com\/models\/meadow-walker\">Meadow Walker<\/a>, <a href=\"\/\/models.com\/people\/sydney-lemmon\">Sydney Lemmon<\/a> (<em>Love Story, The Drama<\/em>), <a href=\"https:\/\/www.instagram.com\/terrencefoconnor\/\" rel=\"noopener\" target=\"_blank\">Terrence O\u2019Connor<\/a>, <a href=\"https:\/\/models.com\/models\/nico-geyer\" rel=\"noopener\" target=\"_blank\">Nico Geiger<\/a>, <a href=\"https:\/\/www.instagram.com\/delarxtina_\/\" rel=\"noopener\" target=\"_blank\">Delar Gaston<\/a>, and <a href=\"\/\/models.com\/models\/luca-apple\">Luca Apple<\/a>. For Long, the decision to work in film was a natural extension of her creative process. The film and collection developed in tandem, with Long building the characters alongside the clothes and styling the film herself. The Georgia native describes Crack of Dawn as a three-act \u201ccase study on the nature of a fold in fabric,\u201d incorporating box-pleated ruffles, \u201cSouthern Cleavage,\u201d and references spanning the \u201980s to the early 2000s. <\/p>\n<p>Long celebrated the collection alongside <a href=\"\/\/models.com\/client\/highsnobiety\">Highsnobiety,<\/a> which featured her in its Fall 2026 issue, No. 38,<em> Process<\/em>, at a joint after-party held at Chinatown Fair Family Fun Center. Featuring <a href=\"\/\/models.com\/people\/sam-rockwell\">Sam Rockwell<\/a> on the <a href=\"https:\/\/www.instagram.com\/p\/DdHGyhqx819\/\" rel=\"noopener\" target=\"_blank\">cover<\/a>, photographed by <a href=\"\/\/models.com\/people\/jeremy-liebman\">Jeremy Liebman,<\/a> the issue explores the \u201chow\u201d behind creative work, how ideas come to fruition, how products are made, and how people become who they are. For Highsnobiety Editor-in-Chief <a href=\"\/\/models.com\/people\/noah-johnson\">Noah Johnson,<\/a> Long\u2019s work was a natural fit for the issue\u2019s theme, particularly her collaborative approach to building the world around her clothes. \u201cFor Emily, it\u2019s really about the entire universe she\u2019s created, and especially the people in it,\u201d he said. Models.com spoke with Long and Johnson about the world built through Crack of Dawn, the process behind bringing the collection and film to life, and Highsnobiety\u2019s Process issue.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/806280604_18631840396016030_2194690838727578978_n.jpg\" alt=\"\" width=\"1350\" height=\"1688\" class=\"alignnone size-full wp-image-171465\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/806280604_18631840396016030_2194690838727578978_n.jpg 1350w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/806280604_18631840396016030_2194690838727578978_n-512x640.jpg 512w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/806280604_18631840396016030_2194690838727578978_n-1024x1280.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/806280604_18631840396016030_2194690838727578978_n-1228x1536.jpg 1228w\" sizes=\"(max-width: 1350px) 100vw, 1350px\" \/><br \/>\n<small> Sydney Lemmon from Emily Dawn Long&#8217;s S\/S 27 collection by Maddy Rotman | Image courtesy of Emily Dawn Long<\/small>\n<\/div>\n<p><strong>For your S\/S 27 <a href=\"https:\/\/www.instagram.com\/p\/DdRWbJ6xr68\/\" rel=\"noopener\" target=\"_blank\">collection<\/a>, why did you choose a film rather than a traditional runway show, and what can film communicate that a runway can&#8217;t?<\/strong><\/p>\n<p><strong>Emily Dawn Long:<\/strong> Film is a huge part of my life. A few years ago, I started something I call morning movies, where I watch a heist or a comedy or a documentary while I do emails to get the day going, so film was a natural language for me to work in. We don&#8217;t usually do two big calendar seasons a year, but this has been such a big year for the brand that I wanted to do something fun to round it out. I don\u2019t think it\u2019s an either-or, I wanna do more of both! But I will say film let me build a whole world, and more than anything, real characters. And a physical body of work I have and will remember forever!<\/p>\n<p><strong>The Highsnobiety Fall \u201926 <a href=\"https:\/\/www.instagram.com\/p\/DdHGyhqx819\/\" rel=\"noopener\" target=\"_blank\">issue<\/a> is centered around \u201cthe process.\u201d Why did that feel like the right conversation to explore at this particular moment?<\/strong><\/p>\n<p><strong>Noah Johnson: <\/strong> So much of the conversation about style revolves around \u201cwhat\u201d and \u201cwho,\u201d we wanted to explore \u201chow.\u201d How do ideas come to fruition? How do people become who they are? How are great products made? The process is always the hard part, but it\u2019s also the most interesting part. This idea really came to us as we started making the magazine, and as the stories and visual directions developed, we realized how perfect it is.<\/p>\n<p><strong>What was the central idea behind <em>Crack of Dawn<\/em>, and how did it translate into the clothes?<\/strong><\/p>\n<p><strong>Emily Dawn Long:<\/strong> The collection is a case study on the nature of a fold in fabric, in three acts. The drape frozen mid-fall \u2014 box-pleated ruffles creating southern cleavage, reminiscent of a sunrise and the study of traditional cockade prize pins that are almost origami-like. It\u2019s the \u201980s meets early 2000s. Dusty yellows and a clay-like molten orange bleeding into sky blue, with our Torino Cobra Jet running through it all. It&#8217;s cheeky in all the right ways.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-scaled.jpg\" alt=\"\" width=\"2048\" height=\"2560\" class=\"alignnone size-full wp-image-171466\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-scaled.jpg 2048w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-512x640.jpg 512w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-1024x1280.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-1229x1536.jpg 1229w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/802458091_18631580338057337_7994805873801617532_n-1639x2048.jpg 1639w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><br \/>\n<small> Sam Rockwell by Jeremy Liebman | Image courtesy of Radical PR<\/small>\n<\/div>\n<p><strong>You describe the Fall \u201826 issue as valuing the \u201chow\u201d over the \u201cwhat.\u201d When you were looking at Emily Dawn Long&#8217;s work, what did you find particularly compelling about her process?<\/strong><\/p>\n<p><strong>Noah Johnson: <\/strong> For Emily (Dawn Long) , it\u2019s really about the entire universe she\u2019s created, and especially the people in it. The most interesting thing about her process, to me, is how she involves friends and makes the whole thing feel like a group effort. She\u2019s the pied piper, and everyone under the spell of her magic flute feels like she\u2019s playing it just for them. She\u2019s got great taste, she makes great clothes, but it\u2019s this process of bringing the clothes to life in the real world through real people that interests me most.<\/p>\n<p><strong>How did Crack of Dawn develop alongside the collection? Did the film shape the clothes, or did the collection come first?<\/strong><\/p>\n<p><strong>Emily Dawn Long:<\/strong> They grew together. I was building the characters the whole time I was building the clothes, which is exactly why I styled the film myself; each character\u2019s quirks live in their details, and I built them around my friends and the cast themselves. A good example is the detective type I knew I wanted in a Hawaiian shirt, Leonardo DiCaprio in <em>Romeo and Juliet<\/em>, meets this paparazzi shot of Bruce Willis walking out of an airport in the perfect red Hawaiian print. Scout, his daughter, is a dear friend, and we\u2019d joked about recreating it a while ago. Then, working on the film, it turned out to be the perfect print. That\u2019s how my brain works.<\/p>\n<p><strong>How has your creative process evolved as the brand has grown?<\/strong><\/p>\n<p><strong>Emily Dawn Long:<\/strong> It\u2019s gotten faster but also more freeing. I can throw an idea out, and my team of three and I will figure out how to make it happen; that\u2019s my favorite place to be: problem-solving, learning, growing. As the brand grows, it lets me play more, which is the biggest honor an artist can ask for, and it\u2019s opened the door to more and more fabric development and textile research across our pieces.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/edl.jpg\" alt=\"\" width=\"1920\" height=\"1280\" class=\"alignnone size-full wp-image-171467\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/edl.jpg 1920w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/edl-640x427.jpg 640w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/edl-1280x853.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/edl-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><br \/>\n<small> Bruce Willis + Leonardo DiCaprio | Image courtesy of Radical PR<\/small>\n<\/div>\n<p><strong>Highsnobiety has evolved considerably beyond its origins in streetwear. What kinds of stories feel most urgent or interesting to you as an editor today?<\/strong><\/p>\n<p><strong>Noah Johnson: <\/strong> I\u2019m interested in authentic style. The real world and the people in it are far too cool and interesting for me to waste time chasing fantasy, or trying to create an image that doesn\u2019t actually exist. We approach style with a level of obsession that is matched by our audience,  we\u2019re enthusiasts and experts speaking to enthusiasts and experts.<\/p>\n<blockquote><p>&#8220;Consistency creates identity, that\u2019s what I want to protect. What\u2019s changed isn\u2019t the work; it\u2019s that there are more eyes on us now.&#8221;<\/p><\/blockquote>\n<p><strong>As a CFDA\/Vogue Fashion Fund finalist, what do you want to preserve, and where is there room to evolve?<\/strong><\/p>\n<p><strong>Emily Dawn Long:<\/strong> Consistency creates identity, that\u2019s what I want to protect. What\u2019s changed isn\u2019t the work; it\u2019s that there are more eyes on us now. We\u2019ve run a 1\/100 model on our collection pieces for seven years, and I want those to stay rare. I won\u2019t pretend everything can be an edition of 100 forever,  but we don\u2019t need it to. We already have a core collection that\u2019s always available and sells every day, with fresh colorways every other season. That foundation is what lets the 1\/100 stay sacred on the collection pieces, and an always-available baseline only makes the limited work read louder. So evolving isn\u2019t about stretching the number, it\u2019s about going deeper into fabric and textile research \u2014 and a bigger runway show, which is what we\u2019re building toward.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/Screenshot-2026-09-15-at-11.48.32\u202fAM.png\" alt=\"\" width=\"1178\" height=\"794\" class=\"alignnone size-full wp-image-171470\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/Screenshot-2026-09-15-at-11.48.32\u202fAM.png 1178w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/09\/Screenshot-2026-09-15-at-11.48.32\u202fAM-640x431.png 640w\" sizes=\"(max-width: 1178px) 100vw, 1178px\" \/><br \/>\n<small> Delar Gaston from Emily Dawn Long&#8217;s S\/S 27 collection by Maddy Rotman | Image courtesy of Emily Dawn Long<\/small>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Emily Dawn Long + Noah Johnson by Taryn Segal | Image courtesy of Radical PR Emily Dawn Long took a cinematic approach to her NYFW debut for S\/S 27, presenting her latest collection, Crack of Dawn, through a film rather than a traditional runway show. Known for her screen-printed vintage T-shirts worn by Zendaya, Justin&hellip;<\/p>\n","protected":false},"author":450,"featured_media":171464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13941,10527,10414,16,13943],"tags":[15476,13459,15481,15479,15482,15478],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171461"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/450"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=171461"}],"version-history":[{"count":7,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171461\/revisions"}],"predecessor-version":[{"id":171480,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/171461\/revisions\/171480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/171464"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=171461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=171461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=171461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}