{"id":168355,"date":"2025-10-09T16:11:45","date_gmt":"2025-10-09T20:11:45","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=168355"},"modified":"2025-10-09T16:11:45","modified_gmt":"2025-10-09T20:11:45","slug":"hms-in-betweens-campaign-highlights-model-street-style","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/hms-in-betweens-campaign-highlights-model-street-style\/","title":{"rendered":"H&#038;M\u2019s In Betweens Campaign Highlights Model Street Style"},"content":{"rendered":"<style>\n.centerimg {padding:4em 7em;margin:20px 0;}\n.centerimg2 {padding:4em 4em;margin:20px 0;}\n.centerimg3 {padding:4em 3em;margin:20px 0;}\n.sidetxt {padding:16em 2em 16em 2em;;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 40px auto 80px auto;width: 80%;}\n<\/style>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/ADAM_KATZ_SINDING_MAINSHOTS_MONA_AKS2126_HR.jpg\" alt=\"\" width=\"1280\" height=\"853\" class=\"alignnone size-full wp-image-168356\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/mona-tougaard\">Mona Tougaard<\/a> by <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a><\/small>\n<\/div>\n<p>Fashion month may revolve around the new collections, but the models\u2019 personal style turns the streets into a runway of their own. This season, <a href=\"\/\/models.com\/client\/hm-h-and-m\">H&#038;M<\/a> introduces <em>In Betweens<\/em>, a campaign spotlighting some of the most in-demand faces, including <a href=\"\/\/models.com\/models\/mariacarla-boscono\">Mariacarla Boscono<\/a>, <a href=\"\/\/models.com\/models\/vittoria-ceretti\">Vittoria Ceretti<\/a>, <a href=\"\/\/models.com\/models\/alex-consani\">Alex Consani<\/a>, <a href=\"\/\/models.com\/models\/Sora-Choi\">Sora Choi<\/a>, <a href=\"\/\/models.com\/models\/diane-chiu\">Diane Chiu<\/a>, <a href=\"\/\/models.com\/models\/paloma-elsesser\">Paloma Elsesser<\/a>, <a href=\"\/\/models.com\/models\/maty-fall\">Maty Fall<\/a>, <a href=\"\/\/models.com\/models\/jacqui-hooper\">Jacqui Hooper<\/a>, <a href=\"\/\/models.com\/models\/awar-odhiang\">Awar Odhiang<\/a>, and <a href=\"\/\/models.com\/models\/mona-tougaard\">Mona Tougaard<\/a>. Each model styled their own look from H&#038;M\u2019s A\/W 25 collection, celebrating individuality and self-expression. Captured by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a> and <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a>, and directed by <a href=\"\/\/models.com\/people\/robbie-mailer-howat\">Robbie Mailer Howat<\/a>, the series follows models as they navigate between fittings, backstage sprints, and city sidewalks, where personal style takes center stage. <a href=\"\/\/models.com\/people\/eliana-masgalos\">Eliana Masgalos<\/a>, Design Lead of H&#038;M Womenswear said, \u201cDuring fashion week, I always get excited to see the looks the models are wearing in between shows, when they get to be themselves. That authenticity is so inspiring. This project celebrates that ethos by spotlighting individual style and creativity, getting to the very core of what we do at H&#038;M.\u201d <em>In Betweens<\/em> is the latest in a series of H&#038;M initiatives designed to make fashion more accessible, from runway shows open to the public to immersive seasonal festivals. Explore the models&#8217; curated selections below, including Mona Tougaard\u2019s sleek leather jacket, Alex Consani\u2019s thigh-high boots, and Paloma Elsesser\u2019s satin mini dress layered effortlessly over cargo trousers.<\/p>\n<p><em><strong><center>Created in partnership with H&#038;M<\/center><\/strong><\/em><\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/MELODIE_JENG_MAINSHOTS_ALEX_1024-HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168359\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/alex-consani\">Alex Consani<\/a> by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/ADAM_KATZ_MAINSHOTS_VITTORIA_AKS3122_HR.jpg\" alt=\"\" width=\"1280\" height=\"1453\" class=\"alignnone size-full wp-image-168360\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/vittoria-ceretti\">Vittoria Ceretti<\/a> by <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/MELODIE_JENG_MAINSHOTS_AWAR_1899-HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168361\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/awar-odhiang\">Awar Odhiang<\/a> by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/ADAM_KATZ_SINDING_PALOMA_AKS1624_HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168362\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/paloma-elsesser\">Paloma Elsesser<\/a> by <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/MELODIE_JENG_MAINSHOTS_MARIACARLA_LOOK1_0796_HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168363\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/mariacarla-boscono\">Mariacarla Boscono<\/a> by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/ADAM_KATZ_Mainshots_DIANE_AKS0271_HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168364\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/diane-chiu\">Diane Chiu<\/a> by <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/MELODIE_JENG_MAINSHOTS_JACQUI_1295-HR.jpg\" alt=\"\" width=\"1280\" height=\"1920\" class=\"alignnone size-full wp-image-168365\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/jacqui-hooper\">Jacqui Hooper<\/a> by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a> <\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/ADAM_KATZ_MAINSHOTS_MATY_AKS0805_HR.jpg\" alt=\"\" width=\"1280\" height=\"1600\" class=\"alignnone size-full wp-image-168366\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/maty-fall\">Maty Fall<\/a> by <a href=\"\/\/models.com\/people\/Adam-Katz-Sinding\">Adam Katz Sinding<\/a><\/small>\n<\/div>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2025\/10\/MELODIE_JENG_Mainshots_SORA_0919_HR.jpg\" alt=\"\" width=\"1280\" height=\"1919\" class=\"alignnone size-full wp-image-168367\" \/><br \/>\n<small><a href=\"\/\/models.com\/models\/Sora-Choi\">Sora Choi<\/a> by <a href=\"\/\/models.com\/people\/melodie-jeng\">Melodie Jeng<\/a><\/small>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mona Tougaard by Adam Katz Sinding Fashion month may revolve around the new collections, but the models\u2019 personal style turns the streets into a runway of their own. This season, H&#038;M introduces In Betweens, a campaign spotlighting some of the most in-demand faces, including Mariacarla Boscono, Vittoria Ceretti, Alex Consani, Sora Choi, Diane Chiu, Paloma&hellip;<\/p>\n","protected":false},"author":436,"featured_media":168371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10527,10414,2,13943],"tags":[15041,13817,13095,11913,15043,12701,14975,3609,12566,8774,11967,11028,15042,9598,10604],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/168355"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/436"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=168355"}],"version-history":[{"count":11,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/168355\/revisions"}],"predecessor-version":[{"id":168377,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/168355\/revisions\/168377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/168371"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=168355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=168355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=168355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}