{"id":161295,"date":"2024-03-04T12:30:21","date_gmt":"2024-03-04T17:30:21","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=161295"},"modified":"2024-12-02T21:16:26","modified_gmt":"2024-12-03T02:16:26","slug":"creative-director-bruce-usher-on-communicating-through-identities","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/creative-director-bruce-usher-on-communicating-through-identities\/","title":{"rendered":"Creative Director Bruce Usher on Communicating Through Identities"},"content":{"rendered":"<p><em>Behind the Image is an ongoing MODELS.com series taking a more personal look at both established and emerging creative talent.<\/em><\/p>\n<style>\n.quote {\nline-height: 1.2em !important;\npadding: 35px 25px;\n}\n.wp-caption {\n    margin-top: 65px;\n}\n<\/style>\n<figure id=\"attachment_141369\" aria-describedby=\"caption-attachment-141369\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/BU_Headshot.jpg\" alt=\"\" width=\"1280\" height=\"1600\" class=\"alignnone size-full wp-image-161297\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/BU_Headshot.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/BU_Headshot-512x640.jpg 512w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/BU_Headshot-1024x1280.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/BU_Headshot-1229x1536.jpg 1229w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141369\" class=\"wp-caption-text\"><br \/>\n<a href=\"\/\/models.com\/people\/bruce-usher\">Bruce Usher<\/a> | Courtesy of <a href=\"\/\/models.com\/agency\/Art-Partner\">Art Partner<\/a><\/figcaption><\/figure>\n<h2> <a href=\"\/\/models.com\/people\/bruce-usher\">Bruce Usher<\/a>, creative director<br \/>\n<\/h2>\n<p><strong>Based: <\/strong> London, UK<br \/>\n<strong>Representation:<\/strong> <a href=\"https:\/\/models.com\/agency\/Art-Partner\" rel=\"noopener\" target=\"_blank\">Art Partner <\/a><\/p>\n<p><strong>How would you describe your work? What\u2019s your trademark?<\/strong><br \/>\nIt\u2019s about context and identity \u2014 either interpreting or establishing an environment, then finding novel ways to communicate within it.<\/p>\n<p><strong>How did you get into your chosen career?<\/strong><br \/>\nI\u2019d paint and draw with my Mom who passed away when I was young, so I had been keeping that alive. Then, much later, my Dad let me drop out of university to work at a studio when both of us had very little understanding of what commercial art was, and I realized it was what I wanted to pursue.<\/p>\n<p><strong>What have you watched\/heard\/read lately that has inspired you?<\/strong><br \/>\n<a href=\"https:\/\/www.imdb.com\/title\/tt0410229\/\" rel=\"noopener\" target=\"_blank\">The Lift by Marc Isaacs<\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/Cult-Street-Darian-Leader\/dp\/0953245802\" rel=\"noopener\" target=\"_blank\">The Cult of the Street by Henry Bond<\/a>.<br \/>\n<a href=\"https:\/\/www.instagram.com\/alvarobarrington\/?hl=en\" rel=\"noopener\" target=\"_blank\">Alvaro Barrington\u2019s Instagram stories<\/a>.<br \/>\n<a href=\"https:\/\/www.amazon.com\/KLF-Chaos-Burned-Million-Pounds\/dp\/1780226551\" rel=\"noopener\" target=\"_blank\">The KLF by John Higgs<\/a>.<br \/>\n<a href=\"https:\/\/www.imdb.com\/title\/tt0101948\/\" rel=\"noopener\" target=\"_blank\">The Ghosts of Oxford Street by Malcolm McLaren<\/a>.<br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=xqe6TF2y8i4\" data-rel=\"lightbox-video-0\" rel=\"noopener\" target=\"_blank\">Pink Moon by Nick Drake<\/a>.<br \/>\n<a href=\"https:\/\/www.artnet.com\/artists\/dieter-roth\/\" rel=\"noopener\" target=\"_blank\">Dieter Roth<\/a>.<\/p>\n<p><strong>What do you love about what you do?<\/strong><br \/>\nThe chance to describe and define cultural moments.<\/p>\n<p><strong>Who do you think is one to watch?<\/strong><br \/>\n<a href=\"https:\/\/models.com\/people\/taylor-mcneill\" rel=\"noopener\" target=\"_blank\">Taylor McNeill<\/a>. <\/p>\n<h3>Selected Work<\/h3>\n<figure id=\"attachment_141376\" aria-describedby=\"caption-attachment-141376\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/bruce-usher.jpg\" alt=\"\" width=\"1280\" height=\"1707\" class=\"alignnone size-full wp-image-161298\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/bruce-usher.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/bruce-usher-480x640.jpg 480w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/bruce-usher-960x1280.jpg 960w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/bruce-usher-1152x1536.jpg 1152w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141376\" class=\"wp-caption-text\"><br \/>\nImage courtesy of Art Partner\u00a0<\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/models.com\/work\/middle-plane-magazine-maggi-hambling-by-juergen-teller\" rel=\"noopener\" target=\"_blank\">Maggi Hambling by Juergen Teller for Middle Plane Issue No. 3, 2020<\/a><\/strong><br \/>\nThe key image from my first issue with Middle Plane.<\/p>\n<figure id=\"attachment_141376\" aria-describedby=\"caption-attachment-141376\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/02-image-.jpg\" alt=\"\" width=\"1280\" height=\"887\" class=\"alignnone size-full wp-image-161299\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/02-image-.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/02-image--640x444.jpg 640w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141376\" class=\"wp-caption-text\"><br \/>\nImage courtesy of Art Partner<\/figcaption><\/figure>\n<p><strong>Arena Homme +, Summer\/Autumn 2022<\/strong><br \/>\nNow and Then. A collection of 24 archive images re-dressed in SS\/AW22 with Tamara Rothstein.<\/p>\n<figure id=\"attachment_141376\" aria-describedby=\"caption-attachment-141376\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/03.jpg\" alt=\"\" width=\"1280\" height=\"1927\" class=\"alignnone size-full wp-image-161300\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/03.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/03-425x640.jpg 425w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/03-850x1280.jpg 850w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/03-1020x1536.jpg 1020w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141376\" class=\"wp-caption-text\"><br \/>\nImage courtesy of Art Partner<\/figcaption><\/figure>\n<p><strong>The Drawer by Vince Aletti, 2022<\/strong><br \/>\nThe importance of images illustrated through Vince Aletti\u2019s personal collection, the winner of the Paris Photo PhotoBook of the Year Award, 2023.<\/p>\n<figure id=\"attachment_141376\" aria-describedby=\"caption-attachment-141376\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/04-.jpg\" alt=\"\" width=\"1280\" height=\"1707\" class=\"alignnone size-full wp-image-161302\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/04-.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/04--480x640.jpg 480w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/04--960x1280.jpg 960w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/04--1152x1536.jpg 1152w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141376\" class=\"wp-caption-text\"><br \/>\nImage courtesy of Art Partner<\/figcaption><\/figure>\n<p><strong>Stefan Cooke AW21 Special Project<\/strong><br \/>\nDigitally-produced ceramics dressed in Stefan Cooke AW21.<\/p>\n<figure id=\"attachment_141376\" aria-describedby=\"caption-attachment-141376\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/05.jpg\" alt=\"\" width=\"1280\" height=\"1669\" class=\"alignnone size-full wp-image-161303\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/05.jpg 1280w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/05-491x640.jpg 491w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/05-982x1280.jpg 982w, https:\/\/i.mdel.net\/oftheminute\/images\/2024\/03\/05-1178x1536.jpg 1178w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-141376\" class=\"wp-caption-text\"><br \/>\nImage courtesy of Art Partner<\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/models.com\/work\/arena-homme--arena-homme--60-winter-2023spring-2024-covers\/2173921\" rel=\"noopener\" target=\"_blank\">Arena Homme +, Winter\/Spring 2024<\/a><\/strong><br \/>\nA painting of Dominic Fike by Gus van Sant commissioned for a special cover of Arena Homme + with Taylor McNeill.<!--pp-thumb-start--><!--PictPress found no dir \/2024\/03\/161295--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behind the Image is an ongoing MODELS.com series taking a more personal look at both established and emerging creative talent. Bruce Usher, creative director Based: London, UK Representation: Art Partner How would you describe your work? What\u2019s your trademark? It\u2019s about context and identity \u2014 either interpreting or establishing an environment, then finding novel ways&hellip;<\/p>\n","protected":false},"author":450,"featured_media":161297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12752,13941,10414,16,2],"tags":[9265,14283],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/161295"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/450"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=161295"}],"version-history":[{"count":17,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/161295\/revisions"}],"predecessor-version":[{"id":165392,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/161295\/revisions\/165392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/161297"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=161295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=161295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=161295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}