{"id":137912,"date":"2021-07-30T12:00:38","date_gmt":"2021-07-30T16:00:38","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=137912"},"modified":"2021-07-30T12:08:01","modified_gmt":"2021-07-30T16:08:01","slug":"how-kloss-films-turned-selfies-into-sagas-for-the-community-album","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/how-kloss-films-turned-selfies-into-sagas-for-the-community-album\/","title":{"rendered":"How Kloss Films Turned Selfies Into Sagas for The Community Album"},"content":{"rendered":"

The art of the selfie is turning digital voyeurism on its head, whether it’s solely for branded self-promotion or the carefree dropping of 10 pictures via Instagram carousel. Director and Models.com contributor Alec Maxwell of Kloss Films<\/a> has spent the last 5 years subliminally inserting himself front and center in fans’ digital portraiture with PopSockets, those handy grips that can act as a stand and help to hold your phone, emblazoned with \u01a7\u01a7O\u2143\ua4d8 backward so in mirrors they read like a subtle advert for those in the know. Archiving over 5,000 images and videos of his curated digital community of models, creatives, and influencers (full disclosure: even this editor got one) Maxwell sets his eyes on expansion with new merch<\/a>, sold exclusively at Browns, and the launch of a new book KLOSS \u2013 The Community Album<\/a>. “When people look at the book, I hope they see so many different types of people all somehow connected but being uniquely themselves,” Maxwell explains. We spoke to the British director about how he first started working in the industry, curating a community via social media, and communication as a driving force behind his work. <\/strong><\/p>\n

Where are you originally from and how did you first get into your chosen career?<\/strong>
\nI\u2019m from a town called Ellesmere Port, which is just outside of Liverpool in the UK. I was a creative kid, always drawing or styling my sisters and then photographing them, and have been obsessed with fashion and imagery ever since I was tiny. So in some ways, I first got into my chosen career as a kid. I then went on to study fashion design which included a work placement year in London. <\/p>\n

What was one of your first jobs and what have you learned since then?<\/strong>
\nOne of my first official video jobs was behind the scenes of an Emma Summerton and Edward Enninful cover shoot with i-D,<\/a> with the models Jourdan Dunn, Chanel Iman, Sessilee Lopez, and Arlenis Sosa. It was an incredible early experience and I\u2019ve learned so much about communication and leadership since then.<\/p>\n

For those that don\u2019t know, what was the inspiration behind the name Kloss Films?<\/strong>
\nWhen I started making films, I wanted an alias for my work, so that I could retain the shier, more private side of my personality. I wanted the name for my work to be connected to fashion somehow and at the same time for it to also mean nothing.<\/p>\n

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A post shared by Alec Maxwell (@kloss_films)<\/a><\/p>\n<\/div>\n<\/blockquote>\n