
{"id":1031,"date":"2006-05-04T15:07:44","date_gmt":"2006-05-04T20:07:44","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=1031"},"modified":"2007-10-26T15:39:17","modified_gmt":"2007-10-26T20:39:17","slug":"wilhelmina-rising","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/wilhelmina-rising\/","title":{"rendered":"Wilhelmina Rising"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/models.com\/oftheminute\/images\/seanpatterson.jpg\" \/><\/p>\n<p>The venerable <a href=\"https:\/\/models.com\/agencies\/detail.cfm?agencydir_id=33\">Wilhelmina<\/a> agency, founded in 1967 by internationally known model Wilhelmina Cooper has emerged as a fiscal giant in the latter day modeling industry, led by its powerhouse men&#8217;s divison. Currently headed by President <strong>Sean Patterson<\/strong>, the wide-ranging organization with offices in NY, LA and Miami and one of the most diverse array of divisions in the business is poised for a new level of visibility with its upcoming VH-1 reality series.<\/p>\n<p>Tune in as Mr. Patterson sits down with MDC&#8217;s Betty Sze for an in depth discussion about his past, his future goals and his ultimate ambition for the Wilhelmina brand.<\/p>\n<p><strong>Betty Sze:<\/strong> Could you give our readers a quick summary as to how you came to your present position at Wilhelmina and also what your duties involve?<\/p>\n<p><strong>Sean Patterson:<\/strong> It&#8217;s a little bit of a long story, basically I started here, almost 14 years ago. I was just out of college and knew a bunch of agents on the men&#8217;s board.  I had just finished school at NYU and just being around New York and knowing some of the men&#8217;s agents, they had come to the owner at the time and said, we want to hire this kid, we think he&#8217;s a good talker. Dieter (Esch), the owner of the company didn&#8217;t like that one of my side pursuits was that I was a club promoter, from being a student at NYU. He said, &#8220;Absolutely not, I won&#8217;t hire a club promoter to work in my company&#8221;.<\/p>\n<p>Luckily, the board kind of prevailed upon him to hire me anyway, so he ended up relenting and hiring me. I started as a junior agent, I was making no money at all, it was very hard to live on what I was making as a junior agent. It was a lot of pasta, I would make that box of Ronzoni last the entire week. I worked my way up, little by little and at a certain point I became a full fledged agent and then at another point I became director of the men&#8217;s board, a few years later I became a vice president, then an executive vice president.<\/p>\n<p>Then one day, about three years ago, Dieter, one of the owners of the company (owned along with his partner, Brad Krassner)  asked me to have dinner with him at a very nice restaurant on the Upper East Side. I got a little bit nervous because Dieter and I are kind of chicken and ribs sort of guys, we&#8217;re not really the white tablecloth kind of guys. We ended up going to this restaurant, I sat down and thought to myself, &#8220;He&#8217;s either going to fire me or else&#8230; something&#8217;s going on&#8221;. He says to me, &#8220;Sean, I always promised myself that on my 60th birthday I was going to retire.<br \/>\nThis August I turn 60 and I&#8217;m still planning to retire and I want you to run the company&#8221;. He said that, &#8220;If you don&#8217;t accept this, I am going to have to appoint someone else to run the company and you&#8217;re going to have to work for them, but I am retiring nonetheless, but I&#8217;m hoping you take this job because I think you&#8217;d be the best at this.&#8221; He said that I had 2 days to give him an answer. He wrote down on a little business card what my salary and bonus structure would be, and said, &#8220;This is your offer and you have 2 days to give me an answer&#8221;.<\/p>\n<p>I went home that night and didn&#8217;t know what to do, I was really kind of beside myself. I was 31 years old and I was being offered to run one of the oldest and largest modeling agencies that ever existed. It was hard because I loved working here with Dieter, I loved being his right hand man and it was a lot of pressure to be thrust into this position where I have to basically call the shots myself. So that&#8217;s the basic outline of my ascent here at Wilhelmina. It&#8217;s been a long journey and it&#8217;s been very humbling in a lot of ways, very eye opening in a lot of ways,<\/p>\n<p>It&#8217;s one of those situations where I feel like we are getting a lot of great traction, there&#8217;s been a lot of changes going on here and I&#8217;m doing my best to try to navigate what I think is the best direction for the agency right now. I am taking the agency in a slightly different direction than what Dieter had set the course of the agency on. I feel good where we are. Is it nerve wracking sometimes? Yes, it can be.<\/p>\n<p><strong>BS:<\/strong> So what are your duties like on a day to day level, it seems like you&#8217;re very hands on?<\/p>\n<p><strong>SP:<\/strong> Very hands on&#8230; and I think you really need to be that way. I&#8217;ve seen too many of my contemporaries, who were agents that were  appointed to positions of some kind of administrative capacity at their agencies and I saw them start to sit in an ivory tower and think they can still be in touch with what&#8217;s going on in the business and I just don&#8217;t think that&#8217;s possible.  You need to have a feel for what&#8217;s going on in fashion at all times with the models, with the clients, with the agents. That&#8217;s the reason I&#8217;ll never fully leave the booking table, because I think you HAVE to be hands on and you have to be able to relate that to the rest of your staff.<\/p>\n<p>Last night I had a great dinner with all the women that run the Sophisticated women&#8217;s division and this is a division where not one of them has less than 20 years experience on the board and AT Wilhelmina. They&#8217;ve been there a long time and most of them are actually there 25+ years,  so between the 4 of them, they&#8217;ve got combined 100 years of experience not only in the business but ONLY at Wilhelmina.<\/p>\n<p><strong>BS:<\/strong> That&#8217;s so rare in this business&#8230;<\/p>\n<p><strong>SP:<\/strong> That&#8217;s incredibly rare and it shows you the heritage and what we are and where we come from. It&#8217;s humbling for me and it gives me a certain amount of respect for what this company is. These women set the gold standard in the business and I have to be able to relate to them and talk to them about what&#8217;s going on in their board and strategize with them and give them the assistance that they may ask for. It&#8217;s one of those situations because of my agent background that I have the extra insight and ability to help them.<\/p>\n<p><strong>BS:<\/strong> What advice would you give to an aspiring model who truly desires to be a part of the the Wilhelmina brand?<\/p>\n<p><strong>SP:<\/strong> I think they should go about trying to apply to us in a very straightforward way, there are no gimmick-y ways to get our attention. I think they should try to do a submission to us, either through MODELS.com, which is one of our scouting vehicles, which is always a great way for us to find talent or they can submit to us directly by sending in a polaroid or headshot, etc, or they can try to come to our open call. I tend to find that when the agents have the most time to be able to sit for an hour and look at photos, it&#8217;s normally using the MODELS.com vehicle because then they can sit there and they can literally just have an hour at home at their computer and they&#8217;re just looking at headshots and they&#8217;re looking at what&#8217;s on the MODELS.com site and then saying, &#8220;This one l&#8217;d like to see&#8221;, &#8220;This one I&#8217;d like to contact for more information.&#8221;<\/p>\n<p>Sometimes, photos or polaroids sent to us, that can be a little bit tricky because we get so much on a daily basis and there&#8217;s different people sorting through mail and maybe that person doesn&#8217;t have the time or the energy at that moment in the middle of their day to focus on that photo. So I do find that the fact that we do have the relationship with you guys that we do and we use you as a scouting vehicle, is very important. It&#8217;s very helpful. In a way, it&#8217;s probably the best way for us to gain access to new aspiring talent.<\/p>\n<p><strong>\u00c2\u00bb [<a href=\"https:\/\/models.com\/oftheminute\/?page_id=1032\">Continued on Page 2<\/a>]<\/strong><!--pp-thumb-start--><!--PictPress found no dir \/2006\/05\/1031--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tune in as Wilhelmina President Sean Patterson sits down with MDC&#8217;s Betty Sze for an in depth discussion about his agency<\/p>\n","protected":false},"author":2,"featured_media":25560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,3,9,16,2],"tags":[314,303,1153,1152],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/1031"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/comments?post=1031"}],"version-history":[{"count":0,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/posts\/1031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media\/25560"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/media?parent=1031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/categories?post=1031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/wp-json\/wp\/v2\/tags?post=1031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}