![\"EmilyHP\"](\"https:\/\/i.mdel.net\/oftheminute\/images\/2016\/08\/EmilyHP.jpg\")
\nPortraits by Matthew Simmons courtesy of Emily Sandberg<\/small><\/p>\n
\nPortraits by Matthew Simmons courtesy of Emily Sandberg<\/small><\/p>\n
One of the coolest faces to emerge from the late 90’s\/early 00’s was the American model Emily Sandberg<\/a>. Emily’s serene and enigmatic visage graced multiple Vogue Italia covers and she was the face of the some of the biggest brands in the fashion world, including Versace, DKNY and Fendi. Nowadays she shuttles between New York and Tennessee and runs her tech agency, Twice Social<\/a>, that caters to the fashion\/entertainment industry. We caught up with Emily to find out who were some of her favorite photographers, how she made the transition to where she is today and how she juggles family life and running her own company.<\/p>\n You sort of rose the ranks quickly and were at the height of your career in the early 00\u2019s.<\/strong> What exactly does Twice Social do? It sounds like you\u2019re involved in the social and digital world. <\/strong> You made the jump from modeling to opening your own business. What advice could you give to another model looking to build beyond their career?<\/strong> What did you do for personal growth? <\/strong> What did you do to get healthy? <\/strong> Sounds like you got the help you needed. <\/strong> Jumping back to your business, how did you end up opening a tech agency?<\/strong> What are some things you wish models knew about social media? <\/strong> I would also say that right now the two most powerful platforms for models to cultivate is Instagram and Snapchat. And, if they\u2019re comfortable with video, Periscope or Facebook Live are great tools. Lastly, it\u2019s important to know that there are so many free tools out there that can create beautiful images. We will support and create a focused image and fan base for you but if you can\u2019t afford a team like Twice Social, there are other great resources that are free. And I\u2019m happy to give recommendations to any model that reaches out to us.<\/p>\n Who are your clients?<\/strong> Do you represent anyone outside of fashion?<\/strong> On your site is says your client list is confidential.<\/strong> Why?<\/strong> You have a family and congratulations, you just had a new baby. <\/strong> How do you manage a balance?<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":" The sought-after model of the early 2000s gets down to business<\/p>\n","protected":false},"author":436,"featured_media":87013,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2],"tags":[10507],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/85662"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/436"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85662"}],"version-history":[{"count":28,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/85662\/revisions"}],"predecessor-version":[{"id":87084,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/85662\/revisions\/87084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/87013"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nYes, it happened within months for me. There were a handful of photographers and brands that believed in me. Photographers Steven Meisel, Paolo Roversi and Peter Lindbergh were instrumental throughout my career, especially at the beginning. Donna Karan is a great designer and brand to work with. I\u2019m forever grateful for their support. I was very lucky also to have an agent that pushed extremely hard to get me in every door. It isn\u2019t lost on me that I was successful because a team of people believed in me.<\/p>\n![\"Italian-Vogue-1\"](\"https:\/\/i.mdel.net\/oftheminute\/images\/2016\/06\/Italian-Vogue-1.jpg\")
\nVogue Italia September 2002 by Steven Meisel <\/small><\/p>\n
\nYes, we\u2019re a digital publishing and social media marketing agency. We run social accounts, grow audiences, build websites and help establish or maintain a web presence. We also manage marketing campaigns. We\u2019re a full service agency. It\u2019s going great. I\u2019m really proud of my team.<\/p>\n
\nA lot of people will support you if you ask for help, but be your biggest supporter. The person that is going to do the hard work is you. Also, invest in yourself so you can take on the hard work. I took a good chunk of my money from modeling and invested in personal growth.<\/p>\n
\n\u2028Well, I was 18 when I started modeling. I wasn\u2019t fully ready for the immense responsibilities and pressures. I wasn\u2019t as confident as I am now. I struggled with anxiety, depression and substance abuse. I remember feeling like life was happening to me and that I wasn\u2019t in control of the direction. I had to take a few years off to take care of my physical and emotional health.<\/p>\n
\nI asked for help and followed direction.<\/p>\n![\"Screen](\"https:\/\/i.mdel.net\/oftheminute\/images\/2016\/08\/Screen-Shot-2016-08-11-at-10.29.54-AM.png\")
\n Vogue Italia November 1998 by Steven Meisel<\/small><\/center><\/p>\n
\nI did. And I try to help others now.<\/p>\n
\nI\u2019m a product of mentorship. At one point I was running my own blog and playing around with Twitter and Facebook. This was before Instagram, Pinterest and Snapchat. I fell into a group of people that were on the social media forefront at that time, pushing boundaries. They were incredibly generous and I learned from them. They\u2019re all social media and digital marketing rock stars now. I realized during that time that I wanted to be doing this for other people. Now we can combine all of these elements to make an impact for clients and actually really help the consumer.<\/p>\n
\nThey need to have a social presence now to compete. Clients are looking at their follower numbers and their feeds to discover their personalities. It\u2019s such a great tool for casting directors and clients. Models really need to be conscious of each photo they put up and need to develop an audience that\u2019s engaged with their content. Not every model needs hundreds of thousands of followers. But it\u2019s important to have a base that is engaged.<\/p>\n![\"TwiceSocial-17\"](\"https:\/\/i.mdel.net\/oftheminute\/images\/2016\/08\/TwiceSocial-17-682x1024.jpg\")
<\/p>\n
\nSo, we love our clients, we\u2019re very proud of them. We currently work with models from IMG, The Lions, Ford and Trump. We also work with modeling agencies, fashion designers and brands like Nicole Miller and Express. Social media touches every aspect of the business so we\u2019ve had a few casting directors and hair stylists. Makeup artists and photographers as well.<\/p>\n
\nSure! We also manage musicians, artists, corporate companies and even politicians. Essentially, anyone or any company who needs a social presence and authority online we\u2019re here.<\/p>\n
\nYes, we keep our client list confidential. It\u2019s a choice I made in the beginning.<\/p>\n
\nI think privacy is a luxury.<\/p>\n
\nThank you. She\u2019s amazing. We\u2019re doing really well.<\/p>\n
\nI don\u2019t do it perfectly. Something is constantly needing tending to. I have help. I force my girlfriends to listen when it\u2019s all too much. I\u2019ve got amazing support at home and at work. It takes a team.<\/p>\n