{"id":76667,"date":"2015-07-17T12:01:55","date_gmt":"2015-07-17T16:01:55","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=76667"},"modified":"2015-07-17T12:03:18","modified_gmt":"2015-07-17T16:03:18","slug":"digital-beauty","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=76667","title":{"rendered":"Digital Beauty"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/vo3NLbf1U2g\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The new range of beauty ambassadors are all riding the digital wave and aligning themselves with some heavy-hitting global brands. <a href='https:\/\/models.com\/client\/estee-lauder'>Estee Lauder<\/a> has decided to embrace the Millennial demographic by joining two of its best-selling brands with popular bloggers <a href='https:\/\/models.com\/models\/irene-kim'>Irene Kim<\/a>, <a href='https:\/\/models.com\/people\/Tavi-Gevinson'>Tavi Gevinson<\/a>, <a href=\"http:\/\/shinebythree.com\/\">Margaret Zhang<\/a>, and <a href=\"http:\/\/www.hbfit.com\/\">Hannah Bronfman<\/a>. Kim will join Estee Lauder as its global beauty contributor while Gevinson, Zhang, and Bronfman will join the ranks of <a href='https:\/\/models.com\/client\/clinique'>Clinique<\/a> for their empowering #FaceForward campaign. These 4 young women are making their own rules and showing the outside world their own definition of greatness.<\/p>\n<p>See the <a href=\"http:\/\/www.clinique.com\/face-forward\">Clinique Face Forward <\/a>campaign videos below.<\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/qx7HG-atkEA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/cRIsVmUUTaY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/OCGSIaVVbBI\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><!--pp-thumb-start--><!--PictPress found no dir \/2015\/07\/76667--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estee Lauder brings in four popular digital mavens into their beauty ambassador fold.<\/p>\n","protected":false},"author":444,"featured_media":79805,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6476],"tags":[9137,9390,9389,791,10006,10007,10005,10004,10008,3617,4550,8717],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/76667"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/444"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76667"}],"version-history":[{"count":13,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/76667\/revisions"}],"predecessor-version":[{"id":76734,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/76667\/revisions\/76734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/79805"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}