{"id":75082,"date":"2015-05-28T11:44:41","date_gmt":"2015-05-28T15:44:41","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=75082"},"modified":"2015-05-28T14:51:05","modified_gmt":"2015-05-28T18:51:05","slug":"sex-appeal-2","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=75082","title":{"rendered":"Sex Appeal"},"content":{"rendered":"<p>Last night <a href=\"https:\/\/models.com\/people\/rankin-\">Rankin<\/a> (<a href=\"https:\/\/models.com\/agency\/camilla-lowther-management\">Camilla Lowther Management<\/a>) and the filmmakers from <a href=\"http:\/\/rankinfilmreps.com\">RankinFilm<\/a>, which\u00a0includes himself, Vicky Lawton and Jack Sutcliffe, screened some of their collective work at the Soho House in New York. This inlcuded the <a href=\"http:\/\/www.coco-de-mer.com\">Coco de Mer<\/a> commissioned \u201cX\u201d advertisement. The frenetic 2 minute piece of filmmaking is a feverish discharge of provocation compiled from entirely different scenes shot by Rankin, Vicky Lawton, David Allain, <a href=\"https:\/\/models.com\/people\/damien-fry\">Damien Fry<\/a> &amp; Joe Hunt, Trisha Ward and Bronwyn Parker-Rhodes. \u201cYou think about sex every six seconds,\u201d opens the film\u2013from there it\u2019s one sex-fueled flash cut to another.\u00a0Walter Campell, writer of \u201cUnder the Skin\u201d and creative director at TBWA, and Vicky Lawton, both of whom served as co-conspirators for the project with Rankin, fleshed out the\u00a0details with us below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/128009440\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><b>How did the collaboration process begin with Coco?<\/b><\/p>\n<p>WALTER CAMPBELL: We approached Coco De Mer with an interesting concept around the area of simply thinking about sex\u2026Where do those notions come from, what inspires them, how do we nudge those ideas into more flamboyant expression? Lucy picked up on the potential straight away; a good conversation ensued in which lead to next steps.<\/p>\n<p>VICKY LAWTON: It was immediately obvious that we where all coming form a similar place and saw the project as a very elastic concept that would allow the brand to grow and experiment.<\/p>\n<p><b>With so many different pieces, I\u2019m curious how the individual shoots were approached and what were the guidelines?<\/b><\/p>\n<p>WALTER:\u00a0We had a palette of ideas and images that seemed interesting for very different reasons. Some we liked because they suggested a backstory, some we liked because we wondered how they came to be. Associations and connections were talked about a lot.\u00a0There was a great deal of freedom in the shooting, and the experimentation was always fascinating to watch unfold.<\/p>\n<p>VICKY: When I was approaching each shoot day, I was looking to gather lots of references on the mood and attitude, some lighting references \u2013 some poses on what I wanted to be inspired by. I\u2019d then send that onto Walter to see what notes he had. Usually he came back with lots of different ways to make everything different and unique.<\/p>\n<p><b>It\u2019s an advertisement, but in this case it\u2019s much more: What\u2019s the conversation rendered by the sexual language used?<\/b><\/p>\n<p>WALTER: The conversation is very much about conversation \u2013 especially the internal conversation of the viewer\u2019s mind turning. It\u2019s interesting to us that for many people, the end comes as a surprise. We think this is because they are entering their own headspace and their own imagination is already taking over the process. It is very much about that psychological slight of hand, about setting a flow in motion that we hope brims the viewers capacity to simply take it in, and naturally overspills into their own intuitive thoughts, either about what could happen next or what should happen next\u2026<\/p>\n<p>VICKY: The sexual language isn\u2019t prescriptive \u2013 it\u2019s not what you would expect a provocative film to be. The visuals don\u2019t necessarily just show sexual imagery in its simplest sense, some are there to provoke different reactions or hint more at a mood or a feeling rather than just being erotic.<\/p>\n<p><b>How was the role of the woman in this context meant to be depicted?<\/b><\/p>\n<p>WALTER: It\u2019s the female lens on obsession that interested us. This film is all about women, the voice running through the film is female. She is in control; she understands her power. We wanted to show a female seductive viewpoint and wanted to express this in a more considered and complex way, full of passion and regard.<\/p>\n<p>VICKY: For me, it\u2019s important that the woman is always in control. There\u2019s a confidence there that\u2019s inherent to each person, but how its projected is different with each director.<\/p>\n<p><b>Did\u00a0the female filmmakers approach this any differently from the guys in a noticeable way?<\/b><\/p>\n<p>WALTER: I think they got to the lyrical sense very quickly \u2013 they were intimate on that connective mood in a profound way and there was more real heat more effortlessly. I think there is a sense of caution that most models bring to a situation like this, and it felt like all the directors really wanted to read how the models felt in the moment, and get to the place that felt most right and connected to their reality.<\/p>\n<p><b>Are there any\u00a0possible future collaborations between the two of you (to Rankin and Walter)?<\/b><\/p>\n<p>WALTER: Working with Rankin is both liberating and educational. I always come out of it with more ideas than I went in with. That\u2019s a brilliant result that I can\u2019t wait to repeat.<\/p>\n<p>RANKIN: Walt is a legend in our industry. His work is broader and more inspiring that just advertising and he is incredible to work with.\u00a0I\u2019d jump at the chance of doing something with him<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-75102\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2015\/05\/IMG_1895-2.jpg\" alt=\"\" width=\"700\" height=\"933\" \/><br \/>\n<a href=\"https:\/\/models.com\/people\/rankin-\">Rankin<\/a> at the Soho House screening \/\u00a0Photo by Steven Yatsko for\u00a0<a href=\"https:\/\/models.com\/\" target=\"_blank\" rel=\"noreferrer\" data-referer-safe=\"1\">Models.com<\/a><!--pp-thumb-start--><!--PictPress found no dir \/2015\/05\/75082--><!--pp-thumb-end--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last night Rankin and the filmmakers from RankinFilm screened the Coco de Mer commissioned \u201cX\u201d advertisement at Soho House in New York. Models.com spoke with them about the provocative piece of work.  <\/p>\n","protected":false},"author":443,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,2,9363],"tags":[9716,9888,9887],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/75082"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/443"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75082"}],"version-history":[{"count":26,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/75082\/revisions"}],"predecessor-version":[{"id":75134,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/75082\/revisions\/75134"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}