{"id":74304,"date":"2015-04-10T16:37:48","date_gmt":"2015-04-10T20:37:48","guid":{"rendered":"http:\/\/models.com\/oftheminute\/?p=74304"},"modified":"2015-04-10T16:38:10","modified_gmt":"2015-04-10T20:38:10","slug":"on-the-pulse-evelien-joos","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=74304","title":{"rendered":"On the Pulse: Evelien Joos"},"content":{"rendered":"

Evelien Joos<\/a>, the photo director of CR Fashion Book<\/a>, took some time to sit and discuss\u00a0with us the process of casting and enthusiastically obsess over her current choicest models; akin to asking a cinephile their favorite flick\u2013the answer is not so simple. For Evelien, casting is just one of the principal pieces of a good story. Find out who’s on her list of the industry’s creative stand-outs and\u00a0what makes a magazine\u00a0interesting.<\/p>\n

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Photo Steven Yatsko for models.com<\/small><\/p>\n

What attracted you to CR Fashion Book? <\/b><\/p>\n

I like working for a magazine. I worked at an agency years ago, but you are quite limited in what you do there. You only work with a few artists and have to make sure they do well in their career, which I find so stressful. At a magazine, you work on a variety of things, you are on the pulse of all the new trends, work with models, musicians, stylists, photographers, actors, editors, agents. You don\u2019t get bored easily. There is always something else to work on. Especially in the smaller independent magazines. At CR, I liked that it was a familiar group of people I was going to work with again. I knew them all from V so it was nice to go back to familiar grounds\u2013and of course, I wanted to work with Carine. She is an icon and a great person to work for.<\/p>\n

You\u2019re doing a lot of casting as well\u2013that was also something you were doing in the past? <\/b><\/p>\n

Yes indeed. Through my sister I got into casting. I always helped Natalie Joos<\/a>\u00a0on her castings in NYC during Fashion Week. I never took it as a full time job though. I like the whole aspect of a shoot. Finding photographers, finding models, getting hair and makeup and studios. I love that I can talk to many people in each different aspect of this industry. It makes it more interesting. I do love casting though. I like finding models that fit within a theme rather than looking for a model because of her name. It’s more fun that way.\u00a0And it\u2019s definitely more fun if the people you work with listen to you and want to go for it. Take a risk. Otherwise we always end up looking at the same faces and that gets very boring.<\/p>\n

Do you have any favorite models from this last season or in some in general? <\/b><\/p>\n

Newer girls: Lineisy Montero<\/a>! I just worked with Alix Angjeli<\/a>\u00a0at Major and she is an amazing model. Antonia Wilson<\/a>\u00a0is super cool. Also Tamy Glauser<\/a>! Laura James<\/a>, whom I found on the street while she was waiting to start her internship. She is very beautiful.\u00a0Sophia Ahrens<\/a> is to me the new addition to the British girls. She is smart, carries herself so well, is optimistic, beautiful\u2013regal almost. I hope she gets the next Burberry campaign. And Laura Julie<\/a>! I waited to see this girl for 6 months! Last season in September I remember she didn\u2019t come for NYFW, then she wasn\u2019t in London and didn\u2019t go to Milan. And I didn\u2019t go to Paris. When I finally saw her in New York this February I was very happy. What a cool girl!\u00a0I love also Hayett McCarthy. And i<\/span>n general I like Candice Huffine<\/a>, Liu Wen<\/a>, Ashleigh Good<\/a>\u00a0(love her dark hair!), Anna Ewers<\/a>, Lindsey Wixson<\/a>, Lara Stone<\/a>, Daria Werbowy<\/a>, Sasha Pivovarova<\/a>\u00a0and Gemma Ward<\/a>.\u00a0In the very early 2000\u2019s I loved Carmen Kass<\/a>, Frankie Rayder<\/a>, Kate Moss<\/a>\u00a0and\u00a0Natalia Vodianova<\/a>.\u00a0I always loved models! There are so many girls I like; it’s hard to start naming them. I could name a 100 more!<\/p>\n

Any models who haven\u2019t broke out yet or is your secret you can\u2019t share? <\/b><\/p>\n

Barbara Gerasimova. I finally booked her for an online shoot we did for CR and she is amazing! She was stuck in Russia for a while, so I couldn\u2019t book her for anything, until finally in January she was in Paris. She is amazing. And Poppy Okotcha at Select. We booked her for a shoot in January. I would have loved seeing her do shows!<\/p>\n

What is it that gives a model that extra \u201csomething\u201d? <\/b><\/p>\n

You mostly need to have it all\u2013hah! The hair. The body. The face. The personality.\u00a0 <\/span>For me a lot of times that extra something you know when the girl walks in and you meet her. I like to meet the models. I want to talk to them. See how they move, how they dress, how they carry themselves. I don\u2019t like model books. I want digitals and I need to meet them and I like to take my own polaroids. During those big pre castings for the shows it\u2019s weird, how in a group of a 300 models there is one girl that you are WOW about. It\u2019s when you see that perfection all of a sudden.<\/p>\n

This last season was a big one for newcomers. Why do you think that was? And is there any room for longevity? <\/b><\/p>\n

We live in a time where yesterday is old news and we want more and newer and unseen and undiscovered. To the point where there is no more top models anymore actually. It’s all about the next new model. We want things faster, newer and we also want to be the first person to discover a model and launch their\u00a0career. Which is quite a nice feeling when that actually happens!<\/p>\n

Is this partially a product of social media?\u00a0<\/b><\/p>\n

I think there are different categories with that. With a new runway model, usually these girls have like 300 followers on their Instagram when they start on the runway. Nobody cares really what their Instagram looks like. Even better when nobody\u00a0knows them, I would say! It\u2019s maybe when they become more famous and they have a couple of seasons working already that social media can count. It shows how popular they have become and in a way how well they evolved in this industry. For a commercial client, it will help for sure if a girl has a ton of followers. It sells their brand. And then you have the models that are the kids of some famous person. For them, social media is how they become famous mostly. I will play with that as well if I am looking for that type of model for that type of client or for that type of shoot. Just depends what you are casting for. But in general, I don\u2019t need an Instagram account to book someone.<\/p>\n

What happens when Instagram goes away (will it?)? <\/b><\/p>\n

It will not go away. It can make a job easier if you are trying to find someone new. I have found a boy on Instagram before, showed to Carine, and we booked him. His name is Maarten Convens. We shot him for CR 6.<\/p>\n

What about emerging creatives? Who are some photographers, stylists, designers and talent you think we ought to be paying attention to? <\/b><\/p>\n

The designer\u00a0Vetements! It’s exciting, it\u2019s cool, you want every piece and it’s unpretentious. I am a big fan. For photographers: Johnny Dufort<\/a>, Sloan Laurits, Theo Sion<\/a>, Marili Andre, Amanda Camenisch<\/a>, Gareth McConnell<\/a> and Lea Colombo<\/a>. For stylists: Raphael Hirsch<\/a>, Max Pearmain<\/a>, Ben Perreira<\/a>, Constance Feral<\/a>, Britt Mccamey<\/a><\/span>, Christina Sulpizio and Haley Wollens<\/a>. And I love my friends Tom Van Dorpe<\/a>, Zara Zachrisson<\/a> and Elin Svahn<\/a>, of course. They are amazing talent.<\/p>\n

What makes an interesting publication these days? <\/b><\/p>\n

A publication that doesn\u2019t only use their advertisers in such a way it looks like a lookbook for the brands. A publication that doens\u2019t try to be doing what everyone else is doing and uses new and unseen photographers and models, but mixed in with some big names too! It should be both and they should get the freedom to create something without any restrictions.<\/p>\n

What makes a particular body of work standout? <\/b><\/p>\n

The choice in models and talent is super important. Who you are shooting. Understand what model works and I don’t mean you can only shoot top models. Just find the right person for your story. It\u2019s also important shooting with the thought that you don\u2019t need to please an advertiser or a brand. I don\u2019t like \u201ccredit catch\u201d shoots. You can tell immediately. You should be shooting for the sake of creating cool and amazing images. That’s when the work becomes really good. When you almost don\u2019t have to use clothes or brands or a famous face to make a point!<\/p>\n

Is it better to be modern or classic? <\/b><\/p>\n

The now version of classic. It all comes back to the classics. What\u2019s modern is what’s on trend and now, and what’s on trend and now is gone yesterday. So better to stick to the classics. Lasts longer.<\/p>\n

Dream team for an editorial?<\/b><\/p>\n

Carine Roitfeld and Steven Meisel.<\/p>\n

Have you ever held any odd jobs? <\/b><\/p>\n

I worked at a chocolate shop in Belgium for 6 months.\u00a0 <\/span>And I worked at a modeling agency as an agent for 4 months\u2026 I ran away! It\u2019s not my world. That was an odd job for me.<\/p>\n

If you weren\u2019t in this industry what do you think you would you be doing? <\/b><\/p>\n

When I was 7 years old, I loved\u00a0going to the dentist and I wanted to be a dentist. I also always loved acting and I was pretty good at it.<\/p>\n

Last question: what\u2019s the future like? <\/b><\/p>\n

Getting married! I am taking pictures and we are \u200bslowly \u200bon our way to becoming a photo duo\u200b maybe\u200b.\u200b..\u200b<\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Evelien Joos on working with Carine Roitfeld, Instagram models and her favorite up and coming creatives.<\/p>\n","protected":false},"author":443,"featured_media":74363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,2,9363],"tags":[9851,9858,9203,9852,8957,9862,9864,9716,7564,1364,9863,9462,520,9866,9850,2319,9859,592,9865,9456,1065,459,9853,9818,9194,6761,9819,3519,8705,9861,2845,6960,9860,3779,9854,9765,9848,9857,7995,9009],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/74304"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/443"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74304"}],"version-history":[{"count":27,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/74304\/revisions"}],"predecessor-version":[{"id":74447,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/74304\/revisions\/74447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/74363"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}