{"id":169780,"date":"2026-04-06T16:23:41","date_gmt":"2026-04-06T20:23:41","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=169780"},"modified":"2026-04-15T09:55:37","modified_gmt":"2026-04-15T13:55:37","slug":"california-cult-label-nahmias-returned-to-paris-for-a-new-menswear-moment","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=169780","title":{"rendered":"California Cult Label Nahmias Returned To Paris For A New Menswear Moment"},"content":{"rendered":"<style>\n.centerimg {padding:4em 7em;margin:20px 0;}\n.centerimg2 {padding:4em 4em;margin:20px 0;}\n.centerimg3 {padding:4em 3em;margin:20px 0;}\n.sidetxt {padding:16em 2em 16em 2em;;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 40px auto 80px auto;width: 80%;}\n<\/style>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/26SS_SP_Select_Nahmias_022_RGB.jpeg\" alt=\"\" width=\"1000\" height=\"563\" class=\"alignnone size-full wp-image-169873\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/26SS_SP_Select_Nahmias_022_RGB.jpeg 1000w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/26SS_SP_Select_Nahmias_022_RGB-640x360.jpeg 640w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n<small>Puma x Nahmias Suede 2026 Campaign | Image courtesy of Nahmias<\/small>\n<\/div>\n<p>Founded by <a href=\"\/\/models.com\/people\/doni-nahmias\">Doni Nahmias<\/a> in 2018, <a href=\"\/\/models.com\/client\/nahmias\">Nahmias<\/a> has become a designer menswear label shaped by the surf, skate, and sports culture of Summerland, California, where Nahmias grew up. The brand\u2019s return to Paris Fashion Week this January, after a three-year hiatus, marked a new stage of maturity. The brand\u2019s F\/W 2026 collection, <em>WIPEOUT<\/em>, explored the tension between thrill and failure through references to surfing, skateboarding, and nostalgic cartoon imagery. Infusing playful storytelling into the typically serious Paris Fashion Week, Nahmias contrasted West Coast youth culture with European formality. From collaborations with <a href=\"https:\/\/models.com\/work\/puma-charles-leclerc-for-puma-x-nahmias\" rel=\"noopener\" target=\"_blank\">Puma<\/a> to product development decisions guided by whether the team would actually wear the garments, Nahmias remains grounded in lived experience rather than trend-driven design. In conversation with contributor Bronson Vajda, Nahmias reflects on maintaining the brand\u2019s integrity as it expands into global markets. For the designer, risk-taking, both creatively and strategically, remains central to pushing the brand forward, while advocating patience and originality for emerging designers navigating today\u2019s saturated fashion landscape.<\/p>\n<p><center>Interview by <a href=\"\/\/models.com\/people\/bronson-vajda\">Bronson Vajda<\/a> | Editor <a href=\"\/\/models.com\/people\/irene-ojo-felix\">Irene Ojo-Felix<\/a><\/center><\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" class=\"alignnone size-full wp-image-169844\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-scaled.jpg 1707w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-1024x1536.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-03-copy-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/nahmias-nahmias-fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Nahmias F\/W 26 Men&#8217;s Show<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>Nahmias has gained significant momentum recently. Did the surge influence your decision to return to Paris Fashion Week after a three-year hiatus? Why was now the right moment for a runway show?<\/strong><br \/>\nI think realizing the maturity level the brand has reached and the development we were working on just felt like the right opportunity to bring it back to a runway show in Paris.<\/p>\n<p><strong>What was the core idea or narrative behind your F\/W 26 <em>Wipeout<\/em> collection, and how did Paris as a city influence that vision?<\/strong><br \/>\nIt was really ironic in a juxtaposition, I would say, because I feel like Paris Fashion Week and fashion are so serious. The collection we created was much more playful and less serious. With <em>Wipeout<\/em>, it was really about taking these emotions, everything tied to that, along with <a href=\"https:\/\/www.instagram.com\/reels\/DTdtO2JEhD2\/\" rel=\"noopener\" target=\"_blank\">the cartoon episodes<\/a> we were creating, the characters, and this playful, nostalgic imagery, and bringing it to Paris. They clashed, but they made something more beautiful and different from what other brands were doing. <\/p>\n<p><strong>What does Paris give Nahmias that Los Angeles or New York couldn\u2019t at this stage of the brand?<\/strong><br \/>\nParis is the best for achieving global reach, audience, and press coverage beyond L.A. We did everything to show in Paris and distinguish our presentation from what we could do in L.A. or even New York, which feels more contemporary. While it&#8217;s more expensive with greater pressure and judgment, we wanted to show we&#8217;re evolving while still having fun.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/2740587-800w.jpg\" alt=\"\" width=\"800\" height=\"1000\" class=\"alignnone size-full wp-image-169851\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/2740587-800w.jpg 800w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/2740587-800w-512x640.jpg 512w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/puma-charles-leclerc-for-puma-x-nahmias\/2740587\" rel=\"noopener\" target=\"_blank\">Charles Leclerc for Puma x Nahmias<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>You frame <em>Wipeout<\/em> as living somewhere between thrill and failure. How much of this collection is about embracing risk, especially at a moment when your brand is arguably more visible than ever? Was there a message you hoped to convey to your audience with this show?<\/strong><br \/>\nI think it&#8217;s all about taking that risk and pushing that boundary, because it can make the audience feel excited and vulnerable. Reflecting on catching a big wave, I want my audience to experience the thrill and fear that come with taking risks, inspiring them to face their own challenges. The risk must be taken to continue succeeding or, for my sake, to bring a brand to the next level. It won&#8217;t happen without risk and without pushing boundaries. Otherwise, how far can it really go?<\/p>\n<p><strong>Nahmias began as a deeply personal California story, one rooted in Summerland, where you grew up. How do you protect that authenticity as you enter collaborations with global partnerships?<\/strong><br \/>\nIt&#8217;s crucial to stay true to the brand&#8217;s roots to foster trust and connection. When partnering with larger brands, I want the audience to feel confident that Nahmias&#8217; authenticity is preserved and valued, reinforcing the brand&#8217;s integrity. We&#8217;ve been super selective. It&#8217;s been awesome to work with Puma, and they&#8217;re really letting us lead and take the reins on the vision, and they&#8217;re just there to support it and align with us.  It&#8217;s important that, as we continue to collaborate with larger partners, we keep that authentic DNA. I&#8217;m super selective. If it&#8217;s something that I wouldn&#8217;t wear, appreciate, or feel proud of, then it&#8217;s just not for me, you know, and I&#8217;m trying to be very selective with that.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" class=\"alignnone size-full wp-image-169848\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-scaled.jpg 1707w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-1024x1536.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-17-copy-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/nahmias-nahmias-fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Nahmias F\/W 26 Men&#8217;s Show<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>When it comes to collaborations today, what matters most to you: visibility, revenue, or long-term brand equity? Is collaboration becoming a necessity for independent brands to survive?<\/strong><br \/>\nLong-term brand equity, I don&#8217;t think it&#8217;s mandatory. I think it can be really beneficial because the market is saturated with so many drops and collaborations. If you&#8217;re doing them, they need to be really well done with pure intention. It&#8217;s got to really move the needle, or it can just get drowned out. If there&#8217;s a real strategy and plan behind it, with an original angle and something that feels authentic, and can create emotion beyond all these other collaborations happening, it could be important and create new platforms for both partners.<\/p>\n<p><strong>How do you hold onto artistic integrity while still building something commercially sustainable? Where do you draw the line, if you draw one at all?<\/strong><br \/>\nA funny question my team and I ask in the studio when developing a product is, &#8220;Would you wear that?&#8221; If we say no, it doesn\u2019t pass. The product has to meet the &#8220;would you wear it&#8221; test\u2014otherwise, we risk losing integrity. Of course, we do push boundaries. When putting on a show and creating storytelling moments, designs can be a little more out there, but for commercial products that we actually bring to market, they must pass the test.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" class=\"alignnone size-full wp-image-169845\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-scaled.jpg 1707w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-1024x1536.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-09-copy-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/nahmias-nahmias-fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Nahmias F\/W 26 Men&#8217;s Show<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>Surfing, skateboarding, basketball, cartoons, and the California dream- all references that are now part of the Nahmias vocabulary. How important is it that those references come from lived experience rather than research or mood boarding alone?<\/strong><br \/>\nIt&#8217;s all lived experiences. It&#8217;s just in my DNA. The cartoons have been a fun one to create, because for every 90s baby, you look back, and you think about all these cartoons, the Johnny Bravos, the Ed, Edd n Eddys. So just being able to create things that were important to my childhood and then reimagining them in this Nahmias story format is the fun part and what brings joy. When I started a brand, it sounded all fun and games, but it&#8217;s actually really difficult, serious, and stressful.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DUdyTtij-Pc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DUdyTtij-Pc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DUdyTtij-Pc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by NAHMIAS (@nahmias__)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Finding the outlets and tools that actually make the creativity part exciting. How do I reimagine a cartoon? I grew up playing basketball, and that&#8217;s my modern-day therapy, too. So how can I incorporate basketball and surfing, all these things that actually genuinely bring me joy, and make sure it&#8217;s really aligned with the brand and the things we create? I think the audience can feel that, and I think that&#8217;s why we&#8217;re starting to really get more of a following and love for the brand, as the authenticity is really starting to translate. People can attach to those emotions that we&#8217;re storytelling about.<\/p>\n<p><strong>You often work with friends and longtime supporters in a very organic way. What does collaborating within your inner circle give you creatively that a traditional fashion campaign simply cannot? How does friendship shape the final result?<\/strong><br \/>\nThere&#8217;s the shared interest, and having friends who are obviously friends because they have the same lifestyle and upbringing. Being able to reflect with them and get their advice can go a long way. Having opinions from friends you can trust that aren&#8217;t just going to be a yes-man, or &#8220;oh, this is sick,&#8221; or &#8220;this is cool.&#8221; Really, having other people to lean on or get opinions from is nice.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" class=\"alignnone size-full wp-image-169846\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-scaled.jpg 1707w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-1024x1536.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-11-copy-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/nahmias-nahmias-fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Nahmias F\/W 26 Men&#8217;s Show<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>Do you approach casting and styling as two separate decisions, or as one continuous process within your design?<\/strong><br \/>\nI find it to be a continuous process. I think they&#8217;re completely separate, but also the same. Casting is really fun because sometimes, the moment you see a model, it just clicks. You already have certain looks in mind for the show, and when the right person walks in, you instantly know they\u2019re perfect for a specific character or look, and that\u2019s how the two naturally go hand in hand. Sometimes you have to pivot and try new things, and other times it&#8217;s completely separate. Our approach, which I love, has made it super easy. The casting director I work with has our motto when we have all these boys coming in: &#8220;Are they kicking it at the skate park?\u201d When you go to the skate park, there&#8217;s a cultural cluster of everybody. That was us this past season when we were doing the casting.<\/p>\n<p><strong>What does the relationship with the overall show production (casting, styling, music, set design, etc.) allow you to express that clothing alone cannot? Has your approach to this relationship evolved since your last Paris runway show?<\/strong><br \/>\nWhen you have that full production, and you&#8217;re doing a show, it&#8217;s the greatest opportunity for a designer to give a full story. You can put your entire collection into looks as you see them and literally create full stories, whereas I think with campaigns and lookbooks, you&#8217;re getting bits and pieces of a story or an idea of one. With a show, you get to create the emotion with the models, the walks, the environment, the feel, the energy, the sound, the music, you get all these elements intertwined that it&#8217;s my favorite part, really, of creating collections is getting to bring it to a show format because you&#8217;re getting to tell the full story versus probably a partial bit of it.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" class=\"alignnone size-full wp-image-169847\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-scaled.jpg 1707w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-427x640.jpg 427w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-853x1280.jpg 853w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-1024x1536.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/Nahmias-F26-Look-15-copy-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/nahmias-nahmias-fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Nahmias F\/W 26 Men&#8217;s Show<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n<p><strong>Looking back at the show, what decision are you most proud of, and why? <\/strong><br \/>\nI guess I&#8217;m a sensitive guy, but it&#8217;s always at the end of the show, when you have all this weight off your shoulders. You&#8217;re in Paris for a week doing castings, style-outs, fittings, and prep. You go almost a week without sleep and under a huge amount of stress. Then, when that last model comes back in, and I do a little run out and come back, that moment when it&#8217;s all said and done, I get this crazy high, I tend to break down and cry every time just because I think it&#8217;s so much built-up emotion.  In that moment, you just let it go, and all that stress just washes away.<\/p>\n<p><strong>Is there an idea or dream you haven\u2019t tackled yet that you\u2019re now ready to explore?<\/strong><br \/>\nI&#8217;ve been able to reflect a bit on that because I&#8217;ve been asked, and it&#8217;s real. I feel like I&#8217;m currently living the dream because this has always been the dream, and I&#8217;m just fully in it. The last seven, eight years since I&#8217;ve been working on the brand have been tunnel-vision, and I&#8217;d been like, &#8220;what&#8217;s next, what&#8217;s next.&#8221; I haven&#8217;t really processed the process. I&#8217;m trying to do a better job of understanding that this whole thing is the process, and I&#8217;m in it, and I&#8217;m literally here, &#8220;this is the dream.&#8221; I wake up every day, and I&#8217;m coming to my studio, and I&#8217;m getting to create. There&#8217;s a lot of stuff in between that might not be fun, but in the end, it&#8217;s what I signed up for. I&#8217;m just enjoying the present moment now.<\/p>\n<p><strong>What advice would you give to emerging designers chasing similar paths, without losing their voice in the process?<\/strong><br \/>\nBe extremely patient. Don&#8217;t rush. Take your time. That&#8217;s all three things. All have the same meaning. Just really be patient. Understanding that things won&#8217;t happen overnight. Make sure you have your own story to tell or your own creative, authentic angle, because the market is saturated. Just don&#8217;t rush and really take your time with it. You have to be in love with it genuinely, or you&#8217;ve got to do something else.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/donihp.jpg\" alt=\"\" width=\"1600\" height=\"2000\" class=\"alignnone size-full wp-image-169877\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/donihp.jpg 1600w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/donihp-512x640.jpg 512w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/donihp-1024x1280.jpg 1024w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/04\/donihp-1229x1536.jpg 1229w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><br \/>\n<small><a href=\"\/\/models.com\/people\/doni-nahmias\">Doni Nahmias<\/a> | Image courtesy of Nahmias<\/small>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Puma x Nahmias Suede 2026 Campaign | Image courtesy of Nahmias Founded by Doni Nahmias in 2018, Nahmias has become a designer menswear label shaped by the surf, skate, and sports culture of Summerland, California, where Nahmias grew up. The brand\u2019s return to Paris Fashion Week this January, after a three-year hiatus, marked a new&hellip;<\/p>\n","protected":false},"author":99,"featured_media":169878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10527,10414,16,13943],"tags":[12206,15272,10448,15271],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169780"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169780"}],"version-history":[{"count":30,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169780\/revisions"}],"predecessor-version":[{"id":169881,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169780\/revisions\/169881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/169878"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}