{"id":169210,"date":"2026-03-19T11:00:46","date_gmt":"2026-03-19T15:00:46","guid":{"rendered":"https:\/\/models.com\/oftheminute\/?p=169210"},"modified":"2026-04-22T21:43:25","modified_gmt":"2026-04-23T01:43:25","slug":"a-look-back-at-beat-bolligers-hermes-years","status":"publish","type":"post","link":"https:\/\/models.com\/oftheminute\/?p=169210","title":{"rendered":"A Look Back At Beat Bolliger\u2019s Herm\u00e8s Years"},"content":{"rendered":"<style>\n.centerimg {padding:4em 7em;margin:20px 0;}\n.centerimg2 {padding:4em 4em;margin:20px 0;}\n.centerimg3 {padding:4em 3em;margin:20px 0;}\n.sidetxt {padding:16em 2em 16em 2em;;margin:20px 0;}\n.centerimg img {margin-bottom:0px;}\n.instagram-media {margin:auto !important;}\n#wp-content hr {margin: 40px auto 80px auto;width: 80%;}\n<\/style>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-3.jpg\" alt=\"\" width=\"1200\" height=\"1600\" class=\"alignnone size-full wp-image-169699\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-3.jpg 1200w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-3-480x640.jpg 480w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-3-960x1280.jpg 960w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-3-1152x1536.jpg 1152w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<small><a href=\"\/\/models.com\/people\/beat-bolliger\">Beat Bolliger<\/a> | Courtesy of <a href=\"\/\/models.com\/agency\/Art-Partner\">Art Partner<\/a><\/small>\n<\/div>\n<p>From the late 2000s, <a href=\"\/\/models.com\/client\/hermes\">Herm\u00e8s<\/a> menswear entered a period of recalibration. Stylist <a href=\"\/\/models.com\/people\/beat-bolliger\">Beat Bolliger<\/a> helped shape a visual language that favored ease over spectacle with silhouettes that appeared lived-in, colors that felt instinctive rather than contrived, and an attitude that made luxury feel believable. In an industry increasingly driven by speed and stimulus, the collaboration with creative director <a href=\"\/\/models.com\/people\/veronique-nichanian\">V\u00e9ronique Nichanian<\/a> proposed menswear built on trust, restraint, and an instinctual sense of taste. With their final show now behind them, the close of this chapter marks a quiet conclusion of one of menswear\u2019s most disciplined creative conversations.<\/p>\n<p>What distinguished the sartorial partnership was consistency. Since Bolliger joined in 2009, Herm\u00e8s&#8217; menswear evolved with intention, choosing nuance over noise while refining its codes rather than reinventing them. Bolliger\u2019s hand was evident in the subtlety of the styling, curating clothing with a deep commitment to color and craftsmanship. His influence became inseparable from how Herm\u00e8s menswear was perceived: relaxed yet confident, contemporary yet timeless. As the fashion industry confronts accelerated production, AI-driven creativity, and shifting consumer expectations, Bolliger\u2019s Herm\u00e8s years read less like nostalgia and more like a case study in longevity. His practice, grounded in touch, collaboration, and long-term dialogue, stands in contrast to the constant turnover of creative strategies we see in fashion today. Speaking briefly to contributor <a href=\"\/\/models.com\/people\/bronson-vajda\">Bronson Vajda<\/a>, Bolliger reflects on his time at Hermes menswear, his work with Nichanian, and the ideology that true style is cultivated slowly, with self-confidence and conviction. <\/p>\n<p><center>Interview by <a href=\"\/\/models.com\/people\/bronson-vajda\">Bronson Vajda<\/a> | Editor <a href=\"\/\/models.com\/people\/irene-ojo-felix\">Irene Ojo-Felix<\/a><\/center><\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2287818-800w.jpg\" alt=\"\" width=\"800\" height=\"1200\" class=\"alignnone size-full wp-image-169429\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2287818-800w.jpg 800w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2287818-800w-427x640.jpg 427w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/herms-herms-ss-25-mens-show\" rel=\"noopener\" target=\"_blank\">Herm\u00e8s S\/S 25 Show<\/a> | Photo courtesy of <a href=\"https:\/\/models.com\/agency\/Indigital\/work\" rel=\"noopener\" target=\"_blank\">INDIGITAL<\/a> <\/small>\n<\/div>\n<p><strong>Over the past 18 years, you\u2019ve contributed to the strong visual identities of Herm\u00e8s\u2019 menswear. How did that relationship begin? Was there a defining moment you can recall?<\/strong><br \/>\nI remember that we had a meeting in V\u00e9ronique\u2019s office and started chatting about the Homme Herm\u00e8s. Shortly after, we began working together on the next runway show.<\/p>\n<p><strong>When collaborating with the art directors, photographers, and creative teams at Herm\u00e8s, how does that conversation come to fruition?<\/strong><br \/>\nOver this long journey, we collaborated with a multitude of amazing artists, and one of the most beautiful things about Herm\u00e8s is the creative freedom.<\/p>\n<p><strong>How do you maintain continuity while bringing something new each season? What\u2019s the balance between editorial expression and commercial success when working with heritage brands?<\/strong><br \/>\nI believe staying true to your taste and vision is a big part of maintaining continuity in one\u2019s work\u2014not allowing yourself to be influenced by all the imagery we\u2019re constantly exposed to. Listen to your gut. Collective collaboration is key.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2709994-800w.jpg\" alt=\"\" width=\"800\" height=\"1200\" class=\"alignnone size-full wp-image-169431\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2709994-800w.jpg 800w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2709994-800w-427x640.jpg 427w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/herms-herms--fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Herm\u00e8s F\/W 26 Show<\/a> | Photo courtesy of <a href=\"https:\/\/models.com\/agency\/Indigital\/work\" rel=\"noopener\" target=\"_blank\">INDIGITAL<\/a><\/small>\n<\/div>\n<p><strong>When you look back on your Herm\u00e8s years, what do you feel your strongest contribution was to the house\u2019s visual identity? Are you ready for the next chapter?<\/strong><br \/>\nShaping the Homme Herm\u00e8s over the past 18 years with V\u00e9ronique Nichanian was such a special and beautiful experience. I think my strength lies in making clothes look nonchalant\u2014chic yet casual\u2014while keeping men cool and believable. I love playing with color and working on color cards, and when I look back over almost two decades of work, I\u2019m very proud of what we accomplished.<br \/>\nYes, absolutely\u2014I am always ready.<\/p>\n<p><strong>Is there a particular Herm\u00e8s project that felt especially meaningful to you?<\/strong><br \/>\nThere were so many exceptional projects that I collaborated on with Herm\u00e8s. The experience has been truly extraordinary.<\/p>\n<p><strong>What made your collaboration with Herm\u00e8s work for so long? Was it shared taste, trust, or a mutual understanding of the house codes?<\/strong><br \/>\nBest asking V\u00e9ronique herself, haha! But seriously, I think it was all of the above. I know V\u00e9ronique trusted my taste and the way I would put together looks. We also share a real passion for color, honesty, and discretion.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2429762-800w.jpg\" alt=\"\" width=\"800\" height=\"1200\" class=\"alignnone size-full wp-image-169430\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2429762-800w.jpg 800w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/02\/2429762-800w-427x640.jpg 427w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/herms-herms-fw-25-mens-show\" rel=\"noopener\" target=\"_blank\">Herm\u00e8s F\/W 25 Show<\/a> | Photo courtesy of <a href=\"https:\/\/models.com\/agency\/Indigital\/work\" rel=\"noopener\" target=\"_blank\">INDIGITAL<\/a><\/small>\n<\/div>\n<p><strong>With V\u00e9ronique Nichanian\u2019s tenure coming to a close, what does this shift represent in terms of the broader industry landscape of new creative directors, new aesthetics, and new consumer expectations?<\/strong><br \/>\nI\u2019ve been working in this industry for decades and have collaborated with numerous brands and creatives, so I\u2019m fully aware that working with one brand for 18 years is something truly special. I\u2019m deeply grateful for this collaboration and for V\u00e9ronique\u2019s trust. My experience working with such a beautiful house as Herm\u00e8s has been an incredible journey, and I\u2019m delighted and curious to see what the future holds.<\/p>\n<p><strong>What did working with Herm\u00e8s teach you about taste, longevity, and refinement that you will carry with you?<\/strong><br \/>\nHerm\u00e8s is the blueprint for craftsmanship and quality. It taught me the importance of meticulous detail, craftsmanship, innovation, and loyalty to a house\u2019s heritage.<\/p>\n<p><strong>Having shaped one of menswear\u2019s most cohesive aesthetics, how has your viewpoint on the future of menswear shifted?<\/strong><br \/>\nIt hasn\u2019t. The beauty of my job as a stylist is being able to interpret masculinity in many different iterations.<\/p>\n<p><strong>As AI, digital fashion, and new media formats redefine our industry, how do you see the role of the stylist changing, and what opportunities are you excited about?<\/strong><br \/>\nI come from a school of creativity where touching and feeling are at the center of the work I do. While AI and new media are undoubtedly important, I don\u2019t believe they will ever replace the human touch.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/2710019-800w.jpg\" alt=\"\" width=\"800\" height=\"1200\" class=\"alignnone size-full wp-image-169703\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/2710019-800w.jpg 800w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/2710019-800w-427x640.jpg 427w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\n<small><a href=\"https:\/\/models.com\/work\/herms-herms--fw-26-mens-show\" rel=\"noopener\" target=\"_blank\">Herm\u00e8s F\/W 26 Show<\/a> | Photo courtesy of <a href=\"https:\/\/models.com\/agency\/Indigital\/work\" rel=\"noopener\" target=\"_blank\">INDIGITAL<\/a><\/small>\n<\/div>\n<p><strong>From a business perspective, menswear is one of the fastest evolving categories in luxury. Where do you see the biggest gaps between what men want and what brands are offering?<\/strong><br \/>\nAs much as I love a seasonal piece, I truly believe timeless pieces\u2014those you can wear over and over without feeling dated\u2014are essential staples in a man\u2019s wardrobe. I also think consumers today are interested in a real democracy of price points.<\/p>\n<p><strong>What should luxury houses understand or reconsider about the way they communicate with the modern male consumer? What must remain constant and what should evolve?<\/strong><br \/>\nIt\u2019s important not to alienate your existing customer while continuing to introduce ideas that can attract a new one.<\/p>\n<p><strong>What guidance would you offer wardrobe stylists who are trying to discover and develop their own authentic point of view?<\/strong><br \/>\nTrust your true instincts. Don\u2019t compromise your style or taste because of outside influences.<\/p>\n<div class=\"centerimg\">\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-4.jpg\" alt=\"\" width=\"598\" height=\"706\" class=\"alignnone size-full wp-image-169700\" srcset=\"https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-4.jpg 598w, https:\/\/i.mdel.net\/oftheminute\/images\/2026\/03\/PHOTO-2026-03-02-13-09-28-4-542x640.jpg 542w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><br \/>\n<small><a href=\"\/\/models.com\/people\/beat-bolliger\">Beat Bolliger<\/a> | Courtesy of <a href=\"\/\/models.com\/agency\/Art-Partner\">Art Partner<\/a><\/small>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Beat Bolliger | Courtesy of Art Partner From the late 2000s, Herm\u00e8s menswear entered a period of recalibration. Stylist Beat Bolliger helped shape a visual language that favored ease over spectacle with silhouettes that appeared lived-in, colors that felt instinctive rather than contrived, and an attitude that made luxury feel believable. In an industry increasingly&hellip;<\/p>\n","protected":false},"author":99,"featured_media":170095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13941,10414,16,13943],"tags":[9265,8601,12206,719,10448,13222],"_links":{"self":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169210"}],"collection":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169210"}],"version-history":[{"count":18,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169210\/revisions"}],"predecessor-version":[{"id":169707,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/posts\/169210\/revisions\/169707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=\/wp\/v2\/media\/170095"}],"wp:attachment":[{"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/models.com\/oftheminute\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}